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undergraduate thesis
Impact of psyhological factors on purchasing behavior
Undergraduate thesis
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:639459
Kulaš, Antonela
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Kulaš, A. (2022). Impact of psyhological factors on purchasing behavior : Undergraduate thesis (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:639459

Kulaš, Antonela. "Impact of psyhological factors on purchasing behavior : Undergraduate thesis." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:639459

Kulaš, Antonela. "Impact of psyhological factors on purchasing behavior : Undergraduate thesis." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:639459

Kulaš, A. (2022). 'Impact of psyhological factors on purchasing behavior : Undergraduate thesis', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:639459

Kulaš A. Impact of psyhological factors on purchasing behavior : Undergraduate thesis [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 July 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:639459

A. Kulaš, "Impact of psyhological factors on purchasing behavior : Undergraduate thesis", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:639459

Metadata
TitleImpact of psyhological factors on purchasing behavior : Undergraduate thesis
Title (croatian)Utjecaj psiholoških čimbenika na kupovno ponašanje : Završni rad
AuthorAntonela Kulaš
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Given the constant changes in the world and the ever-expanding range of products, marketers use a variety of methods to bring their products closer to consumers and get them to buy. In addition to planning, there is also impulsive buying, which refers to buying without prior planning. Impulsive buying is often accompanied by irrational thinking, a decision at the point of purchase without prior reconsideration of that decision. The aim of this paper was to investigate impulsive buying in more detail. Since most of the previous research focused on the impulsive purchase of everyday products, this research dealt with the impulsive purchase of clothing. When it comes to clothing, a large percentage of purchases fall into the realm of impulsive shopping. Therefore, this is very interesting for more detailed research. The paper places special emphasis on personal characteristics, such as psychological processes of an individual or personality traits and characteristics of the point of sale, such as music within the store, product placement in the store and the like.
Abstract (croatian)
S obzirom na stalne promjene u svijetu i sve širi asortiman proizvoda, trgovci koriste razne metode kako bi približili svoje proizvode potrošačima i natjerali ih na kupnju. Osim planiranja, postoji i impulzivna kupnja, koja se odnosi na kupnju bez prethodnog planiranja. Impulzivna kupnja često je popraćena iracionalnim razmišljanjem, odlukom na mjestu kupnje bez prethodnog razmatranja te odluke. Cilj ovog rada bio je detaljnije istražiti impulzivnu kupnju. Budući da se većina prethodnih istraživanja usredotočila na impulzivnu kupnju svakodnevnih proizvoda, ovo se istraživanje bavilo impulzivnom kupnjom proizvoda. Kada je riječ o proizvodima, veliki postotak kupnji spada u područje impulzivne kupovine. Stoga je to vrlo zanimljivo za detaljnija istraživanja. U radu se poseban naglasak stavlja na osobne karakteristike, kao što su psihološki procesi pojedinca ili osobine ličnosti i karakteristike prodajnog mjesta, kao što su glazba unutar trgovine, plasman proizvoda u trgovinu i slično
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:148:639459
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2022-09-27 12:17:22