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master's thesis
Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:617264
Tarbuk, Duška
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Tarbuk, D. (2022). Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:617264

Tarbuk, Duška. "Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:617264

Tarbuk, Duška. "Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:617264

Tarbuk, D. (2022). 'Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:617264

Tarbuk D. Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:617264

D. Tarbuk, "Inovacije kao izvor konkurentske prednosti u sektoru telekomunikacija", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:617264

Metadata
TitleInovacije kao izvor konkurentske prednosti u sektoru telekomunikacija
Title (english)Innovation as a source of competitive advantage in the telecommunications sector
AuthorDuška Tarbuk
MentorIvana Kovač (mentor)
Committee memberMihaela Mikić (predsjednik povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U današnje vrijeme konkurencija je sve veća, tržište se širi i poduzeća su jednostavno primorana konstantno ulagati u inovacije kako bi opstali na tržištu i bili konkurentni. Inovacije predstavljaju ključ opstanka na tržištu, a da bi poduzeće opstalo na tržištu, mora biti konkurentno, odnosno bolje od ostalih na tržištu. Potreban je stalan rast i razvoj poduzeća, do kojeg se dolazi ulaganjem u znanje, iskustva, tehnike, metode poslovanja, inovacije, novu tehnologiju i sl. Poduzeće koje karakterizira konkurentska prednost pokazuje da se razlikuje od ostalih konkurenata na tržištu, odnosno da svoju djelatnost obavljaju na različite načine od ostalih. Stalan rad na inovativnosti poduzeća povećava konkurentnost i upravo iz tog razloga su inovacije i konkurentnost poduzeća u međuovisnosti. Inovacijama se ne smatraju samo novi proizvodi, inovacije su i sami procesi proizvodnje ili pružanje usluga krajnjim korisnicima. Ukoliko poduzeće izradi nešto što netko drugi do sada nije implementirao na tržište, nešto što netko drugi ne može, ili napravi nešto na jeftiniji i ekonomičniji način od ostatka tržišta, tada to poduzeće ima veliku konkurentsku prednost.
Abstract (english)
Nowadays, competition is increasing, the market is expanding and companies are simply forced to constantly invest in innovations in order to survive on the market and be competitive. Innovations are the key to survival on the market, and in order for a company to survive on the market, it must be competitive, that is, better than others on the market. Constant growth and development of the company is needed, which is achieved by investing in knowledge, experience, techniques, business methods, innovations, new technology, etc. A company that is characterized by a competitive advantage shows that it differs from other competitors on the market, that is, that it performs its activities in different ways than others. Constant work on company innovation increases competitiveness, and it is for this reason that innovation and company competitiveness are interdependent. Innovations are not only new products, but also innovations are the production processes themselves or the provision of services to end users. If a company makes something that someone else has not yet implemented on the market, something that someone else can't, or makes something in a cheaper and more economical way than the rest of the market, then that company has a great competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:617264
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-28 12:38:11