A significant increase in public awareness of the global problems faced by the entire civilization leads to the necessity of introducing key changes both in the daily life of individuals and in the business practices of companies. For several centuries, traditional business practices were focused on the sole pursuit of profit, without taking into account the ecological and social footprint they left behind. Environmental pollution and unethical business decisions preceded the development of the concept of sustainable and socially responsible business. The paper explains the traditional and modern definition of business success based on professional literature. It is known that the business success of a company goes beyond profitability and growth rate, and social responsibility is becoming an increasingly important component of the operations of a modern company whose goal is to benefit the entire community. The aim of this paper is to show the fundamental determinants of business ethics and the importance of its implementation in the management processes of the company. Furthermore, to explain the potential of implementing the concept of socially responsible business in the context of financial and non-financial benefits that companies achieve. Also, the paper will present contemporary examples of companies that carry out socially responsible activities aimed at achieving economic, ecological and social benefits for the whole society. The research part of the paper refers to the analysis of the selected company, which examines the relationship between the norms of sustainable business and the strategy of socially responsible business using the methodology of the triple bottom line model. Finally, by conducting an in-depth interview, it is investigated which business strategies the analyzed company uses to respond to everyday ethical issues in the international environment and what benefits it creates for its stakeholders. Analized results create guidelines for the application of socially responsible and sustainable business, and increase the awareness of the participants of the organization about the importance of the socially responsible business concept.