In recent years, the tourism market has faced a number of challenges; the coronavirus pandemic has apostrophised the importance of domestic tourist demand in conditions of limited international travels. This paper investigates the impact of the measures taken by the Croatian Tourist Board in 2020 and 2021 on domestic tourist demand. First of all, the paper explains the specifics of the tourist market and the importance of quality and satisfaction with the tourist supply, as well as the determinants of quality and satisfaction with the tourist offer of the Republic of Croatia. Furthermore, informations of satisfaction by foreign and domestic tourist demand with tourist offer are linked to the existing characteristics of the croatian tourist system such as the problem of sustainability of destinations and offers mainly intended for mass tourist arrivals. The paper presents and analyzes previously taken measures taken by the competent authorities aimed at domestic tourists as well as the importance of the current tourist voucher – CRO card introduced in 2020. In recent years, the Croatian Tourist Board has launched the campaigns "Week worth of vacation" and "Month of croatian tourism" to encourage domestic tourist movements in the post-season period. In order to investigate attitudes and draw conclusions on the impact of the campaigns carried out, a survey was conducted on a deliberate sample of respondents. The results of the survey show that the respondents were partially familiar and somewise motivated to engage in tourist movements. For the respondents who left, expectations were fulfilled but also exceeded and were almost completely satisfied with the offer.