Throughout history, trade has proven to be one of the most important branches of the economy, within which changes take place much faster than other sectors. Precisely because of the above, the application of socially responsible business in the field of trade has an important impact on other segments of society and the economy. In the broadest sense, socially responsible business refers to all activities related to the impact on society and the environment, and in the last few years people's awareness of the importance of socially responsible business has been growing. Numerous activities such as the emergence of new technologies and ways of doing business, increasing environmental pollution, the development of globalization and the long-term world crisis have encouraged companies to change their business practices and apply a new system that involves combining the welfare of the community with business practices. The paper analyzes the obstacles and advantages made possible by socially responsible business. The perspective of the development of socially responsible business is presented. The following paper presents numerous ways of applying the concept of socially responsible business. The dimensions and measures of socially responsible business are defined, as are the legislative frameworks that operate on the territory of the Republic of Croatia, and the mechanisms that encourage the application of socially responsible business are presented. In addition to the theoretical approach, the goal of this master thesis was to gain deeper insights into the attitudes of the student population about socially responsible business, understanding the concept of socially responsible business, and familiarity with the concept of socially responsible entrepreneurship and the advantages and obstacles of its development. Also, it was necessary to investigate their understanding of the concept.