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master's thesis
ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:914897
Piličić, Milica
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

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Piličić, M. (2022). ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:914897

Piličić, Milica. "ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:914897

Piličić, Milica. "ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:914897

Piličić, M. (2022). 'ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:914897

Piličić M. ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:914897

M. Piličić, "ODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:914897

Metadata
TitleODREDNICE ZADOVOLJSTVA KORISNIKA USLUGA U ZDRAVSTVENOM TURIZMU
Title (english)DETERMINANTS OF SERVICE USER'S SATISFACTION IN HEALTH TOURISM
AuthorMilica Piličić
MentorIvan Kovač (mentor)
Committee memberDora Naletina (predsjednik povjerenstva)
Committee memberDario Dunković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Zdravstveni turizam predstavlja jednu od izuzetno značajnih područja gospodarske djelatnosti u svijetu. U okviru djelatnosti zdravstvenog turizma koriste se prirodni ljekoviti činitelji, postupci iz područja fizikalne terapije, zdravstvene njege i medicinske rehabilitacije, a u svrhu liječenja, poboljšanja i održavanja kvalitete života u pogledu zdravlja. Okosnica zdravstvenog turizma su kvalitetni i stručni zaposlenici, raznolikost i kvaliteta ponude usluga, ljekoviti prirodni izvori, zdrava hrana i sigurnost destinacije. Potrebe i želje potrošača vremenom su se promijenile i sukladno tome ukazala se potreba za raznovrsnijom ponudom usluga. Stoga je cilj ovog rada bio istražiti odrednice zadovoljstva korisnika usluga zdravstvenog turizma. Shodno tome provedeno je empirijsko istraživanje na uzorku od 127 ispitanika. Anketni upitnik proslijeđen je putem društvenih mreža i u fizičkom obliku. Rezultati istraživanja pokazali su da je cijena usluge najvažniji element prilikom korištenja usluge iz područja zdravstvenog turizma. Nakon cijene najveći značaj ispitanici su dali kvaliteti i širini asortimana usluge, ljubaznosti osoblja, stručnosti osoblja i radnom vremenu.
Abstract (english)
Health tourism is one of the most important areas of economic activity in the world. Within the scope of health tourism, natural medicinal agents, procedures from the field of physical therapy, health care and medical rehabilitation are used for the purpose of treatment, improvement and maintenance of the quality of life in terms of health. The backbone of health tourism is high-quality and professional employees, the variety and quality of the service offer, medicinal natural sources, healthy food and the safety of the destination. The needs and desires of consumers have changed over time, and accordingly the need for a more diverse range of services has emerged. Therefore, the aim of this paper was to investigate the determinants of user satisfaction of health tourism services. Accordingly, an empirical study was conducted on a sample of 127 respondents. The survey questionnaire was sent via social networks. The results of the research showed that the price of the service is the most important element when using the service in the field of health tourism. After the price, respondents gave the greatest importance to the quality and breadth of the service range, the friendliness of the staff, the expertise of the staff and working hours.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:914897
Study programmeTitle: Management and marketing in retail
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje (stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2023-10-04
Terms of useLicence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) icon
Created on2022-09-30 13:05:36