Omni-channel retail is an indicator of the age we live in. Digitalization has become part of the everyday life of people and is almost impossible to avoid. Nowadays, people have the opportunity to examine all the characteristics of the product they want to buy, especially when it comes to digital products. In addition to being able to visit web shops and take a look at the offer there, they have the opportunity to find out first-hand information through social networks where people leave their reviews and opinions about certain products. The aim of this paper is to examine customer satisfaction when buying digital devices, but under the influence of omni-channel retail. The results showed that customers are satisfied in most cases and that omni-channel retail gives them the possibility of better insight into the products they want to buy. The primary methods of analysis and descriptions and the methods of induction and deduction were used in the preparation of the paper. In addition to the mentioned methods, the majority of the work is on the questionnaire that collected the opinions of respondents. In general, a very small number of negative responses have been recorded, and it can be said that most of the respondents use the benefits of all-channel retail, even if they decide to buy a device in a physical store, they will first explore the product on a web shop or on social networks to gain insight into other people's reviews. All in all, it should be said that all-channel retail is achieving a positive impact and that it has a significant perspective in the future.