This paper deals with the topic of film's influence on the promotion of tourism in Croatia and the world. Through the development of film tourism through history to the present time when most of life is spent online, the power of film's influence on the creation of perception about the destination and the people is investigated. Focusing on the goals, the very concept of film tourism and promotion is defined, and examples of film tourism that have influenced the country's image are cited in order to prove that countries with developed film tourism have successful year-round tourism. The key part of the paper is relates precisely to the development of film tourism in Croatia and the creation of the image of a film destination. By conducting a survey, the attitude of Croatian youth about film tourism and the possibility of developing Croatia as a film destination is examined in order to solve the long-standing ongoing problem of tourism in Croatia, seasonality. Statistical data gathered on the impact of Game of Thrones on the success of tourism in Dubrovnik prove that the creativity of local entrepreneurs with the government's support is enough to create a new location with the story that the tourist want to hear. Finishing the research, we come to the conclusion that film tourism on the wings of popularity of the Game of Thrones, with the supervision and support of the government and local entrepreneurship, could help the development of Croatian tourism. The conclusion is based on examples of successful tourism in New Zealand, which, along with the natural beauty, is branded as the land od Lord of the Rings.