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Scientific paper - Original scientific paper
DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA
Ekonomski pregled, 66 (2015), 2; 103-118. urn:nbn:hr:213:666074
Anić, Ivan-Damir; Mihić, Mirela

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Anić, I. D. & Mihić, M. (2015). DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA. Ekonomski pregled, 66. (2), 103-118. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:666074

Anić, Ivan Damir and Mirela Mihić. "DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA." Ekonomski pregled, vol. 66, no. 2, 2015, pp. 103-118. https://urn.nsk.hr/urn:nbn:hr:213:666074

Anić, Ivan Damir and Mirela Mihić. "DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA." Ekonomski pregled 66, no. 2 (2015): 103-118. https://urn.nsk.hr/urn:nbn:hr:213:666074

Anić, I. D. and Mihić, M. (2015) 'DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA', Ekonomski pregled, 66(2), pp. 103-118. Available at: https://urn.nsk.hr/urn:nbn:hr:213:666074 (Accessed 20 November 2024)

Anić ID, Mihić M. DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA. Ekonomski pregled [Internet]. 2015 May 22 [cited 2024 November 20];66(2):103-118. Available at: https://urn.nsk.hr/urn:nbn:hr:213:666074

I. D. Anić and M. Mihić, "DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA", Ekonomski pregled, vol. 66, no. 2, pp. 103-118, May 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:666074. [Accessed: 20 November 2024]

Metadata
Title (english)DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA
Title (croatian)DEMOGRAFSKE KARAKTERISTIKE I KUPOVNO PONAŠANJE MODNO ORIJENTIRANIH POTROŠAČA U HRVATSKOJ
AuthorIvan-Damir Anić
MBZ: 224214
AuthorMirela Mihić
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this research is to gain better insights into the relationships between demographics, fashion consciousness and clothing purchases. The data, collected from a consumer survey carried out in Croatia, were analysed using multiple regression analysis and one-way analysis of variance (ANOVA). Research results support proposed framework. Females, younger consumers and high-income consumers appeared to be more fashion conscious. Households with fewer members were also shown to have a higher level of fashion consciousness. Fashion-conscious consumers purchase more clothing items and buy more on unplanned basis. The framework provided helps clothing companies and retailers predict the behaviour of fashion-conscious consumers, as the starting point in designing their promotion campaign and enhancing competitiveness on the market.
Abstract (croatian)
Svrha ovog istraživanja je dobiti nove spoznaje o vezi između demografskih obilježja, sklonosti potrošača prema modi i izdataka za kupnju odjevnih predmeta. Podaci koji su prikupljeni upitnikom u Hrvatskoj analizirani su primjenom regresije i analize varijance (ANOVA-e). U načelu, rezultati potvrđuju konceptualni model istraživanja. Žene, mlađi potrošači i potrošači s višom razinom dohotka skloniji su modnom odijevanju od ostalih grupa potrošača. Također, kućanstva s manje članova pokazuju veću sklonost prema modi. Potrošači koji su skloni modi također kupuju više odjevnih predmeta i skloniji su neplaniranoj kupnji. Model istraživanja prikazan u ovom radu može pomoći proizvođačima odjeće i maloprodavačima da bolje predvide ponašanje potrošača koji su skloni modi, i da bolje usmjere i osmisle svoje promotivne aktivnosti, te povećaju konkurentnost na tržištu.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski pregled
Numberingvol. 66, no. 2, pp. 103-118
p-ISSN0424-7558
e-ISSN1848-9494
URN:NBNurn:nbn:hr:213:666074
Publication2015-05-22
Document URLhttp://hrcak.srce.hr/139349
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-24 13:00:46