prikaz prve stranice dokumenta Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia
  Download
PDF 576.26 KB
Scientific paper - Original scientific paper
Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 28 (2010), 1; 113-133. urn:nbn:hr:213:874715
Anić, Ivan-Damir

Institutional repository: The Institute of Economics, Zagreb

Cite this document

Anić, I. D. (2010). Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia. Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 28. (1), 113-133. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:874715

Anić, Ivan Damir. "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia." Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, vol. 28, no. 1, 2010, pp. 113-133. https://urn.nsk.hr/urn:nbn:hr:213:874715

Anić, Ivan Damir. "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia." Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu 28, no. 1 (2010): 113-133. https://urn.nsk.hr/urn:nbn:hr:213:874715

Anić, I. D. (2010) 'Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia', Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 28(1), pp. 113-133. Available at: https://urn.nsk.hr/urn:nbn:hr:213:874715 (Accessed 20 November 2024)

Anić ID. Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia. Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu [Internet]. 2010 June 20 [cited 2024 November 20];28(1):113-133. Available at: https://urn.nsk.hr/urn:nbn:hr:213:874715

I. D. Anić, "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia", Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, vol. 28, no. 1, pp. 113-133, June 2010. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:874715. [Accessed: 20 November 2024]

Metadata
Title (english)Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia
Title (croatian)Stavovi i kupovno ponašanje potrošača u domaćim i stranim maloprodavačima prehrambenih proizvoda u Hrvatskoj
AuthorIvan-Damir Anić
MBZ: 224214
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude segments relative to their retail patronage behaviour, consumer spending and consumer attitudes towards buying Croatian-made products. The empirical analysis is based on data obtained from consumer survey. The data were analyzed using t-test, chi-square test and ANOVA. The results show that consumers perceive domestic retailers as being similar to foreign retailers on three out of four store attribute factors. Cluster analysis produced three consumer segments: (1) consumers who prefer domestic retailers (28%); (2) consumers who prefer foreign retailers (17%); and (3) indifferent consumers (55%). The significant differences across segments exist in retail patronage, but not in consumer spending behaviour and the attitudes towards buying Croatian-made products. It may be concluded that consumers’ attitudes towards domestic and foreign retailers might predict retail patronage behaviour. When designing retail strategy, managers should take into consideration both consumer attitudes and consumer segments.
Abstract (croatian)
Ciljevi ovog rada jesu istražiti razlike u stavovima potrošača prema domaćim i stranim maloprodavačima u Hrvatskoj, segmentirati potrošače sukladno njihovim stavovima i analizirati razlike između tako identificiranih segmenata potrošača s obzirom na izbor maloprodavača, potrošnju i stavove potrošača prema kupnji hrvatskih proizvoda. Empirijska analiza se temelji na podacima koji su prikupljeni anketnim istraživanjem. Podaci su analizirani t-testom, chi-kvadrat testom i analizom varijance (ANOVA). Rezultati istraživanja pokazuju da potrošači percipiraju podjednako domaće i strane maloprodavače na tri od četiri faktora. Klaster analizom identificirana su tri segmenta potrošača: (1) potrošači koji preferiraju domaće maloprodavače (28%); (2) Potrošači koji preferiraju strane maloprodavače (17%), i (3) neopredijeljeni potrošači (55%). Značajne statističke razlike utvrđene su između segmenata potrošača u pogledu izbora maloprodavača, ali ne i kod potrošnje potrošača i stavova potrošača prema kupnji hrvatskih proizvoda. Može se zaključiti da se stavovima potrošača prema domaćim i stranim maloprodavačima može predvidjeti izbor maloprodavača. Maloprodavači bi trebali prilikom kreiranja maloprodajnih strategija uvažavati razlike u stavovima potrošača.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleZbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
Numberingvol. 28, no. 1, pp. 113-133
p-ISSN1331-8004
e-ISSN1846-7520
URN:NBNurn:nbn:hr:213:874715
Publication2010-06-20
Document URLhttp://hrcak.srce.hr/54105
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-13 10:00:01