The most widely used definition describes creativity as the generation of products or solutions that are novel and useful, (Amabile, 1996; James, 1999; Runco, 1991). Creativity as a feature and the ability exists independently from value judgments, but after the generation of creative idea as a solution for specific situation, value assessment of a person becomes a key factor in the decision whether the idea is going to be realized, ie. whether its result is in accordance with the moral convictions of the individual. Creativity can be used for positive and negative purposes, with a goal of personal gain or the benefit of society as a whole, and can have positive and negative consequences for the individual and society. An individual can have positive intentions and motives, and not be aware of, or refuse to acknowledge the negative consequences of his own creative process. The failure to recognize the possibility of the dark side represents a threat for individuals, organizations and society, and an opportunity for manipulation, fraud, abuse, crime and terrorism. Successful prevention and opposing creative forms of crime requires creative approaches to law-enforcement. Understanding of the possibility of negative outcomes of the creative process is an important prerequisite to overcoming the negative consequences. The main purpose of this paper is to describe fundamental characteristics associated with creativity, and explain the importance of understanding negative creativity and possibilities of its use and impact on the individual and society, as well as to make a distinction between creativity used for malevolent purposes and accidental negative effects of benevolent activities, and violations of the law considering the consequences for society (crime for personal gain and crime that results in social change). Deeper understanding of this subject is necessary for the further research of negative characteristics and ways of using creativity, as well as the factors that encourage negative creativity, for the development of preventive and counter measures for neutralization of negative forms of creativity and directing high-risk individuals to positive uses of creative skills.