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undergraduate thesis
E-marketing u neprofitnim i vladinim organizacijama
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2015. urn:nbn:hr:200:036036
Novoselović, Danijel
Josip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
Department of Core Courses
Chair of Mathematics, Physics and Mechanical Engineering

Institutional repository: Faculty of Electrical Engineering, Computer Science and Information Technology Osijek

Cite this document

Novoselović, D. (2015). E-marketing u neprofitnim i vladinim organizacijama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:200:036036

Novoselović, Danijel. "E-marketing u neprofitnim i vladinim organizacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2015. https://urn.nsk.hr/urn:nbn:hr:200:036036

Novoselović, Danijel. "E-marketing u neprofitnim i vladinim organizacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2015. https://urn.nsk.hr/urn:nbn:hr:200:036036

Novoselović, D. (2015). 'E-marketing u neprofitnim i vladinim organizacijama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, accessed 02 May 2024, https://urn.nsk.hr/urn:nbn:hr:200:036036

Novoselović D. E-marketing u neprofitnim i vladinim organizacijama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek; 2015 [cited 2024 May 02] Available at: https://urn.nsk.hr/urn:nbn:hr:200:036036

D. Novoselović, "E-marketing u neprofitnim i vladinim organizacijama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, Osijek, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:200:036036

Metadata
TitleE-marketing u neprofitnim i vladinim organizacijama
Title (english)E-marketing in non-profit and government organisations
AuthorDanijel Novoselović
MentorDominika Crnjac Milić (mentor)
Committee memberDominika Crnjac Milić (predsjednik povjerenstva)
Committee memberHrvoje Glavaš (član povjerenstva)
Committee memberJosip Job (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
(Department of Core Courses)
(Chair of Mathematics, Physics and Mechanical Engineering)
Osijek
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Electrical Engineering
Electronics
Abstract
Pojam ''neprofitni'' obuhvaća vrlo veliku, raznoliku skupinu koja uključuje, između ostaloga, karitativne, socijalne, političke, kulturne, obrazovne, zdravstvene i vladine entitete. Svaka od tih neprofitnih skupina ima svoja pravila, djelatnosti, ciljeve i zahtijeva posebna znanja za uspješno poslovno funkcioniranje. Sustavna primjena marketinga, a u današnje vrijeme osobito e-marketinga pospješuje djelovanje spomenutih organizacija i kvalitetnije ostvarivanje njihove misije i ciljeva, kao i pozitivno rješavanje društvenih problema radi kojih neprofitne organizacije i postoje. Tema ovog završnog rada je ''E-marketing u neprofitnim i vladinim organizacijama''. Struktura završnog rada se sastoji od pet poglavlja. U prvom poglavlju pojašnjena je tema koja je analizirana u radu dok su u drugom poglavlju objašnjene osnove elektroničkog marketinga. U trećem dijelu završnog rada opisana je razlika između poslovnog i neprofitnog marketinga. Pojašnjen je pojam neprofitne organizacije te također korištenje e-marketinga u vladajućoj strukturi i ministarstvima te u kojoj mjeri se služe e-marketingom. Posljednjim poglavljem dan je osvrt na primjenu marketinga te e-marketinga u neprofitnim i vladinim organizacijama. Zaključeno je da e-marketing i određena kombinacija elemenata marketinga uz korištenje informacijsko komunikacijskih tehnologija može pomoći neprofitnim organizacijama da na jednostavniji način i efikasnije definiraju svoju ulogu i potrebe ciljnog tržišta kao i da se vladine organizacije kroz budućnost trebaju sve više okretati ovim metodama marketinga.
Abstract (english)
Topic ''non-profit'' covers large group which includes charitable, social, political, cultural, educational, medicinal and government entities. Every non-profit group has its own rules, activities, goals and requests special knowledge for sucessfull buisness functioning. Systematic marketing application, specially e-marketing nowdays, improves activities of that organizations, so as positievly resolving social problems. 36 The main topic of this paper is ''E-marketing in non-profit and government organizations''. Structure of paper contains five chapters. First chapter explains the topic which is analyzed while in the second chapter you can find fundamentals of electronic marketing. Third chapter describes difference between buisness and non-profit marketing. Term nonprofit organisation is explained so as using e-marketing in government and quantity of its usage. Last chapter talks about usage of e-marketing in non-profit and government organizations. Conclusion is that using of e-marketing and information and communications technology can help non-profit and government organizations to efficiently define their role on market and that government organizations in future should use more of e-marketing methods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:200:036036
Study programmeTitle: Undergraduate University Study Programme; branch Electrical Engineering
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka elektrotehnike (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka elektrotehnike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2016-06-29 10:58:17