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professional thesis
Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing, 2022. urn:nbn:hr:168:558904
Čamber, Verica
University of Zagreb
Faculty of Electrical Engineering and Computing
Department of Electronic Systems and Information Processing

Institutional repository: FER Repository

Cite this document

Čamber, V. (2022). Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj (Professional thesis). Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing. Retrieved from https://urn.nsk.hr/urn:nbn:hr:168:558904

Čamber, Verica. "Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2022. https://urn.nsk.hr/urn:nbn:hr:168:558904

Čamber, Verica. "Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2022. https://urn.nsk.hr/urn:nbn:hr:168:558904

Čamber, V. (2022). 'Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj', Professional thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:168:558904

Čamber V. Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj [Professional thesis]. Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:168:558904

V. Čamber, "Čimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj", Professional thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:168:558904

Metadata
TitleČimbenici koji utječu na donošenje odluke o kupovini police osiguranja u Republici Hrvatskoj
Title (english)Factors influencing the decision to purchase an insurance policy in the Republic of Croatia
AuthorVerica Čamber
MentorRužica Brečić (mentor)
Committee memberDubravka Sinčić Ćorić (predsjednik povjerenstva)
Committee memberRužica Brečić (član povjerenstva)
Committee memberZvonko Kostanjčar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Electrical Engineering and Computing
(Department of Electronic Systems and Information Processing)
Zagreb
Defense date and country2022-12-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Data Processing
Abstract
Donošenje odluke o kupnji je složen proces. Cilj rada je utvrditi čimbenike koji utječu na donošenje odluke potrošača o kupnji osiguranja na tržištu krajnje potrošnje. Empirijsko istraživanje provedeno putem anketnog upitnika, na uzorku od 207 ispitanika, pokazuje koji ekonomski i sociodemografski čimbenici pozitivno utječu na odluku o kupnji osiguranja u odnosu na najzastupljenije vrste osiguranja kod privatnih (fizičkih) osoba te koji su stavovi ispitanika vezani za povjerenje u osiguranje na tržištu Republike Hrvatske. Rezultati istraživanja pokazali su kako se utjecaj čimbenika razlikuje u ovisnosti o vrsti osiguranja. Kod obveznih osiguranja veći utjecaj na odluku o kupnji imaju ekonomski čimbenici (cijena) dok kod dobrovoljnih osiguranja dominantniji je utjecaj sociodemografskih čimbenika (spol, dob, obrazovanje, regija). Rezultati istraživanja također su pokazali kako je kod povjerenja važno obratiti pažnju na brand, djelatnike odnosno prodajne predstavnike te na iskustva drugih klijenata. Sve složenije potrebe klijenata zahtijevaju bolje poznavanje čimbenika koji utječu na donošenje odluke o kupnji osiguranja.
Abstract (english)
Making purchase decision is a complex process. The aim of this paper is to determine the factors that influence consumer decision making on the purchase of insurance in the final consumption market. Empirical research,conucted through a survey questionnaire, on a sample of 207 respondents, shows which economic and sociodemographic factors positively influence the decision to purchase insurance in relation to the most represented types of insurance among retail persons, and which attitudes of respondents related to trust of insurance in the Croatian market. The results of the research show that the influence of the factors differs depending on the type of insurance. In the case of mandatory insurance, economic factors (price) have a greater influence on the purchase decision, whil in the case of voluntary insurance sociodemographic factors (age, gender, education, region) are more dominant. The results of the research also showed that when it comes to trust, it is important to pay attention to the brand, employees or sales representatives, and the experiences of other clients. The increasingly complex needs of clients require a better knowledge of the factors that influence the decision to purchase insurance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:168:558904
Study programmeTitle: INSURTECH
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica digitalnih inovacija i tehnologija u osiguranju (sveučilišni/a specijalist/specijalistica digitalnih inovacija i tehnologija u osiguranju)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-01-18 10:23:45