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master's thesis
Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta
Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing, 2018. urn:nbn:hr:168:253167
Hotovec, Josip
University of Zagreb
Faculty of Electrical Engineering and Computing

Institutional repository: FER Repository

Cite this document

Hotovec, J. (2018). Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta (Master's thesis). Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing. Retrieved from https://urn.nsk.hr/urn:nbn:hr:168:253167

Hotovec, Josip. "Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta." Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2018. https://urn.nsk.hr/urn:nbn:hr:168:253167

Hotovec, Josip. "Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta." Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2018. https://urn.nsk.hr/urn:nbn:hr:168:253167

Hotovec, J. (2018). 'Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta', Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, accessed 24 June 2024, https://urn.nsk.hr/urn:nbn:hr:168:253167

Hotovec J. Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta [Master's thesis]. Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing; 2018 [cited 2024 June 24] Available at: https://urn.nsk.hr/urn:nbn:hr:168:253167

J. Hotovec, "Oglašavanje na webu na temelju analize posjeta korisnika web sjedišta", Master's thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:168:253167

Metadata
TitleOglašavanje na webu na temelju analize posjeta korisnika web sjedišta
Title (english)Web Marketing based on Analytics of Web Users
AuthorJosip Hotovec
MentorMarin Vuković (mentor)
Committee memberMarin Vuković (predsjednik povjerenstva)
Committee memberDragan Jevtić (član povjerenstva)
Committee memberKrešimir Pripužić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Electrical Engineering and Computing
Zagreb
Defense date and country2018-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Electrical Engineering
Abstract
Servis Google Analytics služi za prikupljanje informacija o posjetiteljima web sjedišta. Analizom podataka je moguće izdvojiti ključne riječi koje su najtraženije kod posjetitelja te se za odabrane ključne riječi može stvoriti oglasna kampanja na servisu Google AdWords. Prilikom analize i odabira ključnih riječi, u obzir se uzima broj pretraga pojedine ključne riječi te ukupno vrijeme provedeno na stranici. Kako bi analiza i oglašavanje bili efikasni, koriste se aplikacijska programabilna sučelja servisa Google Analytics i Google AdWords. Aplikacijsko programabilno sučelje servisa Google Analytics omogućava izravno dohvaćanje podataka i njihovu analizu, dok aplikacijsko programabilno sučelje servisa Google AdWords pruža mogućnost programskog stvaranja oglasnih kampanja. Programsko rješenje za upravljanje oglašavanjem na webu na temelju analize posjeta korisnika web sjedišta je stvoreno u programskom jeziku PHP.
Abstract (english)
The main purpose of the Google Analytics service is to gather information about website visitors. By analyzing data, it is possible to extract the most popular keywords among visitors and create ad campaigns in Google AdWords for the selected keywords. When analyzing and selecting keywords, considered parameters are the number of searches for a particular keyword and the total time spent on the page. Google Analytics and Google AdWords application programming interface is used for effective data analysis and advertising. The Google Analytics application programming interface allows direct data retrieval and analysis, while the Google AdWords application programming interface provides the ability to programmatically create ad campaigns. Web advertising management solution based on web site user visit analysis is created in the PHP programming language.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:168:253167
Study programmeTitle: Information and Communication Technology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka informacijske i komunikacijske tehnologije (magistar/magistra inženjer/inženjerka informacijske i komunikacijske tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
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Created on2019-03-13 20:51:27