Analyzing persuasion in web articles during Donald Trump's presidential campaign

Kolić, Marko

master's thesis

Analyzing persuasion in web articles during Donald Trump's presidential campaign

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2018. urn:nbn:hr:142:527976

Kolić, Marko

Josip Juraj Strossmayer University of Osijek
Faculty of Humanities and Social Sciences
Department of English Language and Literature

Institutional repository: FFOS-repository

Cite this document

APA 6th Edition

Kolić, M. (2018). Analyzing persuasion in web articles during Donald Trump's presidential campaign (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:142:527976

MLA 8th Edition

Kolić, Marko. "Analyzing persuasion in web articles during Donald Trump's presidential campaign." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:142:527976

Chicago 17th Edition

Harvard

Kolić, M. (2018). 'Analyzing persuasion in web articles during Donald Trump's presidential campaign', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, accessed 19 May 2024, https://urn.nsk.hr/urn:nbn:hr:142:527976

Vancouver

Kolić M. Analyzing persuasion in web articles during Donald Trump's presidential campaign [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences; 2018 [cited 2024 May 19] Available at: https://urn.nsk.hr/urn:nbn:hr:142:527976

IEEE

M. Kolić, "Analyzing persuasion in web articles during Donald Trump's presidential campaign", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Humanities and Social Sciences, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:142:527976

Cite this item: https://urn.nsk.hr/urn:nbn:hr:142:527976

Metadata

Title	Analyzing persuasion in web articles during Donald Trump's presidential campaign
Title (croatian)	Analiza strategija uvjeravanja u novinskim člancima tijekom predsjedničke kampanje Donalda Trumpa
Author	Marko Kolić
Mentor	Gabrijela Buljan (mentor)
Committee member	Dubravka Vidaković Erdeljić (predsjednik povjerenstva)
Committee member	Gabrijela Buljan (član povjerenstva)
Committee member	Tanja Gradečak Erdeljić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Humanities and Social Sciences (Department of English Language and Literature) Osijek
Defense date and country	2018-06-05, Croatia
Scientific / art field, discipline and subdiscipline	HUMANISTIC SCIENCES Philology Anglistics
Abstract	This research deals with analysis of articles found on news web sites, written during Donald Trump’s presidential candidacy, with a view to understand the ways the media spread their influence on readers. After dealing with the theory of persuasive communication, media bias and models of mass media influence, the paper analyzes the articles from left and right poles of the political spectrum. The articles were written during the American presidential debates in 2016 between Donald Trump and Hillary Clinton. The results of this research lead to discernible classification of media outlets on the political spectrum. Some media outlets were more explicit in showing their leniency or hostility towards certain candidates, while others tried to remain objective.
Abstract (croatian)	Ovo se istraživanje bavi proučavanjem pristranosti internetskih novinskih članaka nastalih za vrijeme predsjedničke kandidature Donalda Trumpa, s ciljem shvaćanja načina na koji mediji šire svoj utjecaj na čitatelje. Nakon prikaza teorijskih spoznaja o utjecajnoj komunikaciji, medijskoj pristranosti pri izvještavanju i modelima utjecaja masovnih medija, analizirani su članci sa određenih lijevo i desno orijentiranih internetskih izvora. Internetski članci nastali su u razdoblju nakon američkih predsjedničkih debata 2016. godine, između Donalda Trumpa i Hillary Clinton. Rezultati istraživanja jasno ukazuju na postojanje podjela među medijima s obzirom na njihove različite naklonosti prema pojedinim akterima na američkoj političkoj sceni. Neki mediji bili su eksplicitniji u favoriziranju i omalovažavanju kandidata, dok su drugi nastojali objektivno izraziti svoje mišljenje.
Keywords
Keywords (croatian)
Language	english
URN:NBN	urn:nbn:hr:142:527976
Study programme	Title: English Language and Literature (double major); specializations in: Teacher Training, Translation and Interpreting Studies, Philology Course: Philology Study programme type: university Study level: graduate Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Study programme	Title: Hungarian Language and Literature (double major); specializations in: Teacher Training, Communication Training Course: Communication Training Study programme type: university Study level: graduate Academic / professional title: magistar/magistra mađarskog jezika i književnosti (magistar/magistra mađarskog jezika i književnosti)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2018-10-24 07:54:22

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