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master's thesis
Analiza jezika reklama za mlade (na predlošku časopisa Ok!)
Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences, 2018. urn:nbn:hr:186:107982
Vukelić, Nikolina
University of Rijeka
Faculty of Humanities and Social Sciences
Department of Croatian Language and Literature

Institutional repository: Repository of the University of Rijeka, Faculty of Humanities and Social Sciences

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Vukelić, N. (2018). Analiza jezika reklama za mlade (na predlošku časopisa Ok!) (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:107982

Vukelić, Nikolina. "Analiza jezika reklama za mlade (na predlošku časopisa Ok!)." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:107982

Vukelić, Nikolina. "Analiza jezika reklama za mlade (na predlošku časopisa Ok!)." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:186:107982

Vukelić, N. (2018). 'Analiza jezika reklama za mlade (na predlošku časopisa Ok!)', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:186:107982

Vukelić N. Analiza jezika reklama za mlade (na predlošku časopisa Ok!) [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2018 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:186:107982

N. Vukelić, "Analiza jezika reklama za mlade (na predlošku časopisa Ok!)", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:186:107982

Metadata
TitleAnaliza jezika reklama za mlade (na predlošku časopisa Ok!)
Title (english)Language Analysis in Advertisments for Youth (Based on Ok! Magazine)
AuthorNikolina Vukelić
MentorDiana Stolac (mentor)
Committee memberAnastazija Vlastelić (predsjednik povjerenstva)
Committee memberDiana Stolac (član povjerenstva)
Committee memberAleksandar Mijatović (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of Croatian Language and Literature)
Rijeka
Defense date and country2018-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Reklama je moćno oruđe kojim se koriste marketinški stručnjaci kako bi poboljšali prodaju pojedinoga proizvoda. Brojne metode upotrebljavaju se u svrhu ostvarivanja toga cilja. U ovome radu analiza je bila usmjerena na jezik. Tema rada je analiza jezika reklama za mlade. Cilj je rada istražiti jezična sredstva korištena u reklamama namijenjima isključivo mladima. Rad se sastoji od teorijskoga i analitičkoga dijela. U teorijskome dijelu izložene su općenite i povijesne činjenice o reklami, dijelovi reklame, jezične strategije korištene u reklamama... Drugi se dio odnosi na analizu prikupljenih reklama iz časopisa OK! Analiza je podijeljena na nekoliko poglavlja/jezičnih strategija, a najopsežnije je analiza stilskih sredstava u reklamama.
Abstract (english)
Advertisement is the powerful tool used by marketing experts to enhance the sale of certain product. Numerous methods are used to accomplish this goal. This research focused on the language. The theme of this work is the language analysis of advertisements for youth. The goal is to research language methods used in advertisements focused exclusively on younger population. The work uses theoretical and analytical method. Theoretical part outlines general and historical facts about advertisements, advertisements structure and language strategies used in them… The second part analyses advertisements collected from the magazine OK! The analysis is divided in several chapters/language strategies, in which the analysis of figure of speech is the most comprehensive part.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:186:107982
Study programmeTitle: Croatian Language and Literature; specializations in: Teaching Track, General Track, Librarian Track
Course: Teaching Track
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacijehrvatskog jezika i književnosti (magistar/magistra edukacijehrvatskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-07 13:44:00