The beginnings of the media industry are associated with publishing and industrial production. By the digitalization and convergence of production processes by the end of the 20th century, media production has moved out of the frame of the modernist way of management systems and has wiped firm boundaries between the production of goods and services. The changes brought by the postmodern in the media industry are reflected the most in the publishing industry as the oldest category of the media industry. Media product has become the content that is distributed and monetized through different platforms. The environment of the publishing organization fundamentally changed in just a few years, and business models based on the large share of advertising revenue required a completely new management approaches in the management of business processes. Management of the publishing industry required a radical reform and the overall technological shift. The global financial crisis of the early 21st century hit the global media industry and speeded up the redistribution of income from advertising. The crisis of the domestic market economy strongly affected the Croatian news industry as well, which resulted in a decline in readership, circulation and advertising revenue. The decline in revenues from advertising jeopardized the daily business newspaper industry and industry magazines. The decline of the advertising revenues is directly impacted by the bankruptcy of a large number of newspaper publishers in Croatia. As opposed to the Croatian newspaper industry, the global newspaper industry is going through a radical transformation, and is still trying to find a way out of the crisis using existing and proven unsuccessful strategy.