The moment of spectacularization, which has arisen due to the increasingly advanced development of uncritically examined material, results in the continuous absorption of information from the imaginary world within consumer society. Using the example of the reality show "Zadruga" and analyzing interpersonal relationships within the show, it is possible to observe changes that have occurred in society. Normalizing certain discourses and ideologizing problems creates an illusion of the acceptability of irregularities in society. Celebrities become recognizable due to their constructed image and the creation of caricatures by exposing details from their intimate lives and displaying violent behavior, at the cost of winning first place or the audience's sympathies. "Zadruga" embodies and perpetuates spectacle through its production techniques, narrative structures, and audience engagement strategies. The analysis reveals the multifaceted nature of the culture of spectacle and performativity in the context of reality television, including the commodification of personal relationships, the construction of celebrity characters, and the blurring of boundaries between reality and fiction. Furthermore, the socio-cultural implications of "Zadruga" as a reflection of broader social trends and values in contemporary Serbia are explored. Here, we establish a connection between the influence of "Zadruga" and a tragic event in Belgrade that deepens the issue of media influence on today's youth. Presenting celebrities and placing their criminal actions in the spotlight is presented through certain detrimental events. As long as state values are represented through the prism of Željko Mitrović, such content will continue to be produced, and society will continue to absorb and support it, keeping the spectacle industry alive. This process further deepens societal divisions and contributes to perpetuating a culture of spectacle as the dominant pattern of media production.