prikaz prve stranice dokumenta Euphemisms in Racial Discourse : A study of linguistic softening in modern media
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undergraduate thesis
Euphemisms in Racial Discourse : A study of linguistic softening in modern media
Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences, 2024. urn:nbn:hr:186:479699
Poklepović, Paola
University of Rijeka
Faculty of Humanities and Social Sciences
Department of English Language and Literature

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Poklepović, P. (2024). Euphemisms in Racial Discourse : A study of linguistic softening in modern media (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:479699

Poklepović, Paola. "Euphemisms in Racial Discourse : A study of linguistic softening in modern media." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:186:479699

Poklepović, Paola. "Euphemisms in Racial Discourse : A study of linguistic softening in modern media." Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:186:479699

Poklepović, P. (2024). 'Euphemisms in Racial Discourse : A study of linguistic softening in modern media', Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 18 February 2025, https://urn.nsk.hr/urn:nbn:hr:186:479699

Poklepović P. Euphemisms in Racial Discourse : A study of linguistic softening in modern media [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2024 [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:186:479699

P. Poklepović, "Euphemisms in Racial Discourse : A study of linguistic softening in modern media", Undergraduate thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:186:479699

Metadata
TitleEuphemisms in Racial Discourse : A study of linguistic softening in modern media
AuthorPaola Poklepović
MentorMarija Brala Vukanović (mentor)
Committee memberIrena Vodopija-Krstanović (predsjednik povjerenstva)
Committee memberAnita Memišević (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Rijeka
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
This B.A. thesis explores the use of euphemisms by political authorities and mass media through the lens of critical discourse analysis and, more broadly, the sociolinguistic perspective. I have examined how euphemisms used by political figures and the mainstream media shape public perception and reinforce social biases. Through a series of case studies, I analyze the implications of common euphemisms used to refer to the black community, highlighting how such language perpetuates stereotypes and instills fear within society. A key focus of this study is Donald Trump’s rhetoric during the COVID-19 outbreak, specifically his speech that contributed to the rise of anti-Asian sentiment. This analysis shows how strategic word choice by influential figures can incite hate and division. Additionally, this thesis explores how mainstream media’s portrayal of the black community through selective language reinforces negative stereotypes, thereby influencing readers’ attitudes. The findings emphasize the broader societal dangers of uncritically accepting the language used by political leaders and media without deeper inquiry, underscoring the need for greater public awareness of the power of language.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:186:479699
Study programmeTitle: English Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) engleskoga jezika i književnosti)
Study programmeTitle: Italian Language and Literature (double major)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) talijanskog jezika i književnosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) talijanskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-03 09:10:55