prikaz prve stranice dokumenta Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers
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master's thesis
Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers
Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences, 2016. urn:nbn:hr:186:572394
Modrić, Marko
University of Rijeka
Faculty of Humanities and Social Sciences
Department of English Language and Literature

Institutional repository: Repository of the University of Rijeka, Faculty of Humanities and Social Sciences

Cite this document

Modrić, M. (2016). Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers (Master's thesis). Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:186:572394

Modrić, Marko. "Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:186:572394

Modrić, Marko. "Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers." Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:186:572394

Modrić, M. (2016). 'Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers', Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, accessed 18 May 2024, https://urn.nsk.hr/urn:nbn:hr:186:572394

Modrić M. Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers [Master's thesis]. Rijeka: University of Rijeka, Faculty of Humanities and Social Sciences; 2016 [cited 2024 May 18] Available at: https://urn.nsk.hr/urn:nbn:hr:186:572394

M. Modrić, "Advantages of the Use of English in Advertising: Attitudes of Croatian Speakers", Master's thesis, University of Rijeka, Faculty of Humanities and Social Sciences, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:186:572394

Metadata
TitleAdvantages of the Use of English in Advertising: Attitudes of Croatian Speakers
AuthorMarko Modrić
MentorBranka Drljača Margić (mentor)
Committee memberTihana Kraš (predsjednik povjerenstva)
Committee memberBranka Drljača Margić (član povjerenstva)
Committee memberAnita Memišević (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Humanities and Social Sciences
(Department of English Language and Literature)
Rijeka
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
English is most widely used language in modern advertising. Due to importance on a global scale, both political and economic, and association with modernity, urbanisation and quality, its status of the main language of advertising is not surprising. The purpose of this study is to enquire into consumers attitudes towards the use of English in advertisements (and compare them with those towards the use of Croatian). The data were collected by means of an online questionnaire administered to 77 participants. The results show that a greater number of the participants favour less complex and easier to understand slogans. The participants attribute to English the characteristics of modernity, elegance and reliability, which confirms the findings gained from previous studies. Finally, the respondents have more positive attitudes towards the use of English in advertisements for international products or companies, while Croatian is seen as more suitable for products meant for the Croatian market and produced in Croatia.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:186:572394
Study programmeTitle: English Language and Literature (double major); specializations in: Teaching Track
Course: Teaching Track
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacije engleskog jezika i književnosti (magistar/magistra edukacije engleskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public noteDrugi studijski program je informatika.
Created on2017-02-08 13:44:19