The process of globalization heavily impacts the world we live in and it contributes to complexity of the society as a whole. Due to above mentioned complexity there is an ever increasing need for communication in order to ensure the functioning of the society in total and the people use ever more different devices to communicate. The role of information technology in that process is equivalent to the role the electric energy had in the industrial era and the communication processes transpire more and more via media. In modern world media influences children and youth's development and the new media (internet for example) alters our habits and the way we interact. As it is often said that money makes the world go 'round it is therefore no surprise to realize it influences the media as well. They are being financed by selling advertising space, that meaning selling commercials. Commercials address our reason and emotions, shape and alter our worldview, influence our desires and dreams therefore shaping the modern consumer. Taking into account the ever increasing usage of technology in communicating, the ever-present influence of the media on the society, the high exposure to commercials and their messages in modern society, the goal of this research paper was to determine audio-visual elements in network operator's commercials on television programs. Due to the increase in consumption during the holidays we have analyzed holiday commercials uploaded to their Youtube channels from November 1st, 2014 to January 31st, 2015. In accordance with previously defined goals we have determined the content of commercials and their length, analyzed appearing actors, observed visual effects, established which products and/or service the network operators advertise the most and determined elements of speech. The research has shown that network operators indeed use commercials in order to create an ideal reality by showing positive elements such as love and togetherness to influence the individual who tries to mimic above mentioned ideal reality by purchasing offered product and/or service.