Avoiding the negative, and encouraging the positive influence of the media on children in early childhood depends largely on parents and their family communication patterns. When family has high degree of interconnection, mutualn respect and good communication, the positive impact on children and the development of their awareness of the manner and time period of using the media will be grater. Conversely, in families that communicate less and whose members are independent of each other, children are often left to fend for themselves, choose which media content and when to consume, and thus develop a tendency to become more dependent on the media and their use. Communication in the family is influenced by a number of factors, and the socio-demographic characteristics of parents are one segment. In this thesis, two goals are set. The first is to determine whether the socio-demographic characteristics of parents affect communication about the use of media and media content with children of kindergarten and preschool age. The second goal seeks to determine which media children use the most and how much time they spend in their use, based on which the final conclusions about the communication relations in the family about the use of media are made. The survey was conducted in the period from July 25 to August 10, 2021 on a sample of 155 parents.