For the first time in history, we are encountering children whose lives, from birth, and in some cases even earlier, are documented on social media profiles. Following the development of the digital world, the ubiquity of social media has become the norm, and the boundaries between private and public are becoming more and more unclear. Children from a very young age, while they are still unable to give consent and understand what it means, have their digital footprint created. Revealing their identity, first words, sharing private photos, hobbies, funny or "embarrassing" moments are just some of the ways in which parents, consciously or unconsciously, breach a child's privacy as well as their security. What is once published on the internet remains there forever, and it is impossible to control the purposes for which the published content will be used. Some parents use social media as a type of digital diary to connect with family and friends, while others have found a way to monetize the same posts. How controlled is the work of child influencers, and how ethical is the way parents earn money through their underage children via various videos and sponsored posts? This phenomenon is happening right now, so we can only speculate about the seriousness of the consequences. The law is still not keeping pace with the rapid development, so the primary responsibility for the well-being and safety of children remains in the hands of parents. It is necessary to raise awareness among parents that before posting any information about their child, they should consider the potential dangers and consequences that the child may bear in the future. Parents should act in the best interest of the child, especially when posting about their children without their consent and agreement.