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master's thesis
RODITELJSKA KUPOVINA ZA DJECU
Split: University of Split, Faculty of Humanities and Social Sciences, 2024. urn:nbn:hr:172:229242
Curić, Doris
University of Split
Faculty of Humanities and Social Sciences

Institutional repository: Repository of Faculty of humanities and social sciences

Cite this document

Curić, D. (2024). RODITELJSKA KUPOVINA ZA DJECU (Master's thesis). Split: University of Split, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:172:229242

Curić, Doris. "RODITELJSKA KUPOVINA ZA DJECU." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:172:229242

Curić, Doris. "RODITELJSKA KUPOVINA ZA DJECU." Master's thesis, University of Split, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:172:229242

Curić, D. (2024). 'RODITELJSKA KUPOVINA ZA DJECU', Master's thesis, University of Split, Faculty of Humanities and Social Sciences, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:172:229242

Curić D. RODITELJSKA KUPOVINA ZA DJECU [Master's thesis]. Split: University of Split, Faculty of Humanities and Social Sciences; 2024 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:172:229242

D. Curić, "RODITELJSKA KUPOVINA ZA DJECU", Master's thesis, University of Split, Faculty of Humanities and Social Sciences, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:172:229242

Metadata
TitleRODITELJSKA KUPOVINA ZA DJECU
Title (english)PARENTAL PURCHASE FOR CHILDREN
AuthorDoris Curić
MentorSanja Stanić (mentor)
Committee memberSanja Stanić (predsjednik povjerenstva)
Committee memberBranimir Mendeš (član povjerenstva)
Committee memberToni Maglica (član povjerenstva)
GranterUniversity of Split
Faculty of Humanities and Social Sciences
Split
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Abstract
Ovaj diplomski rad bavi se analizom kompleksnih čimbenika koji utječu na roditeljske odluke pri kupovini igračaka za djecu. Istraživanje uključuje analizu potrošačke kulture, utjecaja konzumerizma, marketinških strategija te suvremenog načina proizvodnje igračaka. Glavni cilj je identificirati ključne čimbenike koji utječu na roditelje predškolske djece prilikom donošenja odluka o kupovini igračaka. Korištena je kvalitativna metoda polustrukturiranog intervjua kako bi se dobio uvid u percepcije, motivacije i obrasce ponašanja roditelja. Roditeljske odluke o kupovini igračaka značajno su pod utjecajem emocija, ekonomskih i demografskih čimbenika, kao i preferencija i želja djece. Iskazi roditelja ukazuju na visoko vrednovanje edukativnih igračaka te postojanje rodinih stereotipa kod izbora igračaka za djecu.
Abstract (english)
This thesis analyzes the complex factors that influence parental decisions when purchasing toys for children. The research includes an analysis of consumer culture, the impact of consumerism, marketing strategies, and modern toy manufacturing practices. The main goal is to identify the key factors that influence parents of preschool children when making decisions about toy purchases. A qualitative method of semi-structured interviews was used to gain insight into parents' perceptions, motivations, and behavioral patterns. Parental decisions regarding toy purchases are significantly influenced by emotions, economic and demographic factors, as well as the preferences and desires of the children. The statements of parents indicate a high valuation of educational toys and the presence of gender stereotypes in the selection of toys for children.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:172:229242
Study programmeTitle: Early and Preschool Education
Study programme type: university
Study level: graduate
Academic / professional title: magistra /magistar ranog i predškolskog odgoja i obrazovanja (magistra /magistar ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-07 09:25:08