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master's thesis
Utjecaj virtualnog identiteta na stvarni identitet
prezentacija pojedinaca na Instagramu
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. urn:nbn:hr:131:748345
Petrinjak, Hrvoje
University of Zagreb
Faculty of Humanities and Social Sciences
Department of Sociology

Institutional repository: ODRAZ

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Petrinjak, H. (2020). Utjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:748345

Petrinjak, Hrvoje. "Utjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:748345

Petrinjak, Hrvoje. "Utjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:748345

Petrinjak, H. (2020). 'Utjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:131:748345

Petrinjak H. Utjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2020 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:131:748345

H. Petrinjak, "Utjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:131:748345

Metadata
TitleUtjecaj virtualnog identiteta na stvarni identitet : prezentacija pojedinaca na Instagramu
AuthorHrvoje Petrinjak
MentorKrunoslav Nikodem (mentor)
Committee memberIvan Landripet (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of Sociology)
Zagreb
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Sociological Methodology
Abstract
Društvene mreže zadobivaju sve veći značaj u svakodnevnom životu pojedinaca. Osim prilike za iskazivanje vlastita identiteta u virtualnom svijetu, društvene mreže služe i u svrhu zabave, edukacije, pa čak i stjecanja ekonomske dobiti. Virtualni svijet tako postaje sastavni dio svakodnevnog načina života, svakodnevne radnje postaju nešto što pojedinac objavljuje na društvenim mrežama kao dio potvrde ili izgrađivanja svog identiteta. Istraživanje je provedeno na 10 sudionika klasificiranih „influencerima“, kako bi se dobio značajniji uvid u ulogu društvenih mreža u životima sudionika. Fokus je stavljen na Instagram, s obzirom da je ta mreža jedna od najpopularnijih i najzastupljenijih društvenih mreža u Hrvatskoj, te jer se on čini kao najpogodnije mjesto za influencer marketing. Stvarni i virtualni identitet su međusobno isprepleteni i komplementarni, te predstavljaju značajan dio svakodnevnog života i identiteta ispitanika.
Abstract (english)
Social networks are gaining more and more importance in the daily life of individuals. In addition to the opportunity to express their identity in the virtual world, social networks also serve the purpose of entertainment, education, and even gaining economic profit. The virtual world thus becomes an integral part of the everyday life, everyday actions become something an individual posts on social media as part of affirming or building their identity. The research was conducted on 10 participants classified as "influencers", in order to gain a more significant insight into the role of social networks among participants everyday lives. The focus is on Instagram, given that this network is one of the most popular and most represented social networks in Croatia, and because it seems to be the most suitable place for influencer marketing. Real and virtual identities are intertwined and complementary, and represent a significant part of the everyday life and identity of the respondents.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:748345
Study programmeTitle: Sociology (single major); specializations in: Research
Course: Research
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 20:25:58