The Museum of Slavonia is an integral part of the cultural life of the city of Osijek as one of the oldest and most significant local heritage institutions. However, in the 21st century, it faces the challenge of attracting new groups of visitors, among whom students stand out. Systematized and continuous research of permanent and potential groups of visitors should therefore be carried out to determine what their specific wishes and needs are and to include them in the development of activities. Accordingly, the aim of this research is to determine how the students at the University of J.J. Strossmayer in Osijek are perceived by the Museum of Slavonia, what their wishes and needs are and how the Museum of Slavonia can satisfy them within the framework of the resources at its disposal. The chosen research methodology is a case study for which three sources of qualitative and quantitative data were used: official reports of the Museum of Slavonia, interviews with employees and an anonymous survey among students. Reports were primarily analyzed to gain insight into the activities that the Museum carries out for students and/or with students. After that, interviews were conducted with employees to gain additional context about the data from the report, while the last segment of the research was an anonymous survey conducted among students at the University of J.J. Strossmayer of all scientific fields with the aim of obtaining their opinion on satisfaction with the activities, perception of the Museum, possibilities of future cooperation and the like.