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undergraduate thesis
Digitalna grafika u procesu izrade reklamnog sadržaja
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2024. urn:nbn:hr:131:156438
Koledić, Lana
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Koledić, L. (2024). Digitalna grafika u procesu izrade reklamnog sadržaja (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:156438

Koledić, Lana. "Digitalna grafika u procesu izrade reklamnog sadržaja." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:131:156438

Koledić, Lana. "Digitalna grafika u procesu izrade reklamnog sadržaja." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:131:156438

Koledić, L. (2024). 'Digitalna grafika u procesu izrade reklamnog sadržaja', Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:131:156438

Koledić L. Digitalna grafika u procesu izrade reklamnog sadržaja [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2024 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:131:156438

L. Koledić, "Digitalna grafika u procesu izrade reklamnog sadržaja", Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:131:156438

Metadata
TitleDigitalna grafika u procesu izrade reklamnog sadržaja
Title (english)Digital graphics in the process of advertising content creation
AuthorLana Koledić
MentorSanja Seljan (mentor)
Committee memberIvan Dunđer (predsjednik povjerenstva)
Committee memberVjera Lopina (član povjerenstva)
Committee memberSanja Seljan (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2024-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U ovome je radu predstavljena važnost i uloga informacija u izradi reklamnog sadržaja, reklamiranja i brendiranja, ali i digitalnih alata koji se koriste za njihovu izradu. Teorijski dio rada prikazuje grane reklamiranja i brendiranja, te ulogu informacija kroz grafičke elemente koji se koriste u procesu izrade reklamnog sadržaja. Velik naglasak stavljen je na tipografske elemente koji se koriste u grafičkom dizajnu, ali i rasterskoj i vektorskoj grafici i njihovim razlikama. Analiziraju se različiti tipovi i vrste fontova, ključni elementima u izradi reklamnog sadržaja, te softverskim alatima Adobe Illustrator i Adobe Photoshop. U praktičnom dijelu rada, koristeći se alatima Adobe Illustrator i Adobe Photoshop, prikazan je proces izrade reklamnog sadržaja na primjeru prijedloga novog logotipa, reklamnog plakata, spiralne bilježnice i označivača stranica inspiriranim misijom Filozofskog fakulteta u Zagrebu. Krajnji je proizvod skupina funkcionalnih, modernih i kreativnih grafičkih rješenja koja zajedno čine prijedlog novog brenda Filozofskog fakulteta u Zagrebu.
Abstract (english)
In this paper the importance of advertising content, advertising and branding is portrayed, as well as the digital tools used in their creation. The theory presents the marketing branches of advertising and branding and the graphic elements used in the process of creating advertising content. Largely accentuated are typographical elements used in graphic design, but also raster and vector graphics and their differences. Different types and families of fonts, key elements in the creation of advertising content and software programs Adobe Illustrator and Adobe Photoshop are analysed. In the practical section of the paper the process of creation of advertising content using Adobe Illustrator and Adobe Photoshop is showed through the example of a proposition of a new logo, an advertising poster, a spiral notebook and a bookmark for the Faculty of Humanities and Social Sciences in Zagreb. The end result is a collection of functional, modern and creative graphic solutions which together make the proposition of a new brand of the Faculty of Humanities and Social Sciences in Zagreb.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:156438
Study programmeTitle: Information Sciences
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-08-25 16:26:24