The goal of this paper is to explore the question of how media presents certain subjects or social events through the example of the war veteran protest that was held in front of the Ministry of Croatian Veterans in Zagreb. The first part of this paper is the theoretical framework. The focus of the theoretical part of the paper is on exploring the interrelation of media and the social sphere or, more specifically, on the influence of social, economic and political actors and system on the media system, and vice versa. The media system is one of the most influential social institutions, responsible for framing and reporting on various social subjects. Additionally, the media often represent the main source of information for the public, which in turn makes them a powerful social figure whose approval or support is a point of conflict for other entities trying to achieve public support. Second part of this paper is used to present the findings gathered through research of the arcticles from the web portals vecernji.hr and index.hr. The veteran protests have been chosen as the research topic because they are an event during which the ongoing social tensions surfaced in the public sphere. The main actors in the aforementioned event were: “left” and “right” oriented politicians, “left” and “right” oriented social actors (such as NGOs, The Church etc.) and the media themselves. The goal of analyzing the articles was to determine whether there was a difference between reports of the veteran protests by the two aforementioned web portals, and to determine the most important points of distinction. Despite the inability to make any empirically proven conclusions about the media in general, the analysis conducted in this paper offers an insight into the media practices of two very popular Croatian web portals on the example of a topic that was current during its duration. The main focus of the research was the polarizing content (expressions, phrases and sentences), which represents, but also reproduces, the existing social conflicts. The starting assumption that such content will be included in the articles of both researched web portals in a similar degree was not confirmed by the results of the analysis.