In today's world, social media has become a crucial space for interaction, information exchange, and community building. Among these platforms, Instagram stands out as one that not only allows for content sharing but also shapes the way information is consumed and perceived. This paper explores the role of humor in digital communication on Instagram and impact on the processes of sharing and receiving information in the digital environment. Starting with a theoretical overview of humor and digital communication, focusing on the growing importance of social media platforms such as Instagram, the purpose and characteristics of this popular platform are analyzed. Then, within the context of the theoretical framework of humor and a review of previous research, various aspects of humor application on Instagram are illustrated with examples. The purposes for which humor is used on Instagram can be diverse, such as creating entertaining content, advertising products/services, encouraging reflection on political issues, informing, creative expression and more. In this way, the paper examines how humor can influence user engagement by presenting examples of good practices and successful strategies. Finally, the paper addresses potential risks and dangers associated with the use of humor on Instagram, encouraging reflection on the responsible use of this communication strategy. Through analysis, the paper provides a deeper understanding of the role of humor in digital communication on Instagram, contributing to a better comprehension of contemporary online interactions.