prikaz prve stranice dokumenta Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda
  Download
PDF 347.61 KB
undergraduate thesis
Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. urn:nbn:hr:131:523299
Stefanović, Petra
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Stefanović, P. (2019). Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:523299

Stefanović, Petra. "Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:523299

Stefanović, Petra. "Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:523299

Stefanović, P. (2019). 'Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda', Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:131:523299

Stefanović P. Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:131:523299

P. Stefanović, "Oglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda", Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:131:523299

Metadata
TitleOglašavanje u 21. stoljeću: subliminalne poruke i medijska propaganda
AuthorPetra Stefanović
MentorTomislav Ivanjko (mentor)
Committee memberRadovan Vrana (predsjednik povjerenstva)
Committee memberMarko Pavlovski (član povjerenstva)
Committee memberTomislav Ivanjko (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2019-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Današnji svijet je prožet raznim promotivnim porukama, što vidljivim što skrivenim. Te poruke se pojavljuju u fizičkom svijetu, na ulici, plakatima, posterima, ali i u digitalnom, na Internetu, a posebice na društvenim mrežama. U suvremenome se svijetu današnjice pozornost gradi oko masovnih medija, a svaki od njih pruža uvid u oglašavanje i postupke koji su sveprisutni u našoj svakodnevici. Ovaj će se rad, pomoću literature, stručnih radova, članaka i stručnih knjiga te već postojećega korpusa pozabaviti rezultatima medijske zbilje, odnosno medijskom propagandom i subliminalnim porukama. Objasnit će se i prikazati, na primjerima iz Hrvatske i svijeta, na koji se način već spomenute tehnike primjenjuju i kako se očitavaju u 21. stoljeću. Za razumijevanje pojmova i bolje baratanje temom predstavit će se razvoj oglašavanja, subliminalnih poruka i propagande kroz povijest, a posebna će se pozornost posvetiti i suvremenim metodama.
Abstract (english)
The world today is permeated with promotional messages, visible and hidden. Those messages appear in the physical world, on the streets, on posters, billboard, as well as in the digital world, on the internet, especially on social media. In today’s contemporary world, attention revolves around mass media, and each of them provides an insight into advertising and techniques which are omnipresent in everyday life. This paper will, by consulting literature, expert papers, articles, book and the already existing corpus, tackle the results of media reality, i.e. media propaganda and subliminal messages. Using examples from Croatia and the world, the previously mentioned techniques will be explained, displayed and shown their usage and application in the 21st century. For a better understanding of the topics, historical context of advertising, subliminal messages and propaganda will also be shown, with special attention given to contemporary methods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:523299
Study programmeTitle: Information Sciences
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-08-22 13:16:50