prikaz prve stranice dokumenta Vidljivost narodne knjižnice u zajednici
  Download
PDF 1.55 MB
master's thesis
Vidljivost narodne knjižnice u zajednici
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. urn:nbn:hr:131:748018
Karadžole, Josipa
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Karadžole, J. (2020). Vidljivost narodne knjižnice u zajednici (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:748018

Karadžole, Josipa. "Vidljivost narodne knjižnice u zajednici." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:748018

Karadžole, Josipa. "Vidljivost narodne knjižnice u zajednici." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:748018

Karadžole, J. (2020). 'Vidljivost narodne knjižnice u zajednici', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 03 May 2024, https://urn.nsk.hr/urn:nbn:hr:131:748018

Karadžole J. Vidljivost narodne knjižnice u zajednici [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2020 [cited 2024 May 03] Available at: https://urn.nsk.hr/urn:nbn:hr:131:748018

J. Karadžole, "Vidljivost narodne knjižnice u zajednici", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:131:748018

Metadata
TitleVidljivost narodne knjižnice u zajednici
Title (english)Visibility of the public library in the community
AuthorJosipa Karadžole
MentorAna Barbarić (mentor)
Committee memberRadovan Vrana (predsjednik povjerenstva)
Committee memberMarko Pavlovski (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2020-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Library Science
Abstract
Cilj ovog diplomskog rada je ustvrditi vidljivost gradske knjižnice "Juraj Šižgorić" u njezinoj zajednici. Narodne knjižnice svojim uslugama, aktivnostima i suradnjom postaju informaciji, medijski i kulturni centri zajednice. Osim tog, za postizanje vidljivosti u zajednici zaslužna je i izgradnja vizualnog identiteta kao i provođenje marketinške komunikacije koja uključuje oglašavanje, izravni (direktni) marketing, odnose s javnošću te digitalni marketing. Ovaj rad osim temeljih značajki narodnih knjižnica, sadrži i informacije o marketingu neprofitnih organizacija, s naglaskom na knjižnice. Upravo iskorištavanjem marketinškog potencijala knjižnica može učvrstiti svoje mjesto u zajednici. Rad u svom istraživačkom dijelu sadrži anketu u kojoj će se istražiti vidljivost usluga i aktivnosti koje knjižnica trenutno provodi. Na kraju samog rada bit će predstavljena rasprava koja za cilj ima ukazati na rezultate ankete.
Abstract (english)
The aim of this Master thesis is to determine the visibility of the “Juraj Šižgorić” City Library in its community. Through their services, activities and partnerships, public libraries are becoming informational, media and cultural centers of its communities. In addition, visibility in the community is credited with building a visual identity, as well as conducting marketing communication strategy that include advertising, direct marketing, public relations and digital marketing. In addition to the core features of public libraries, this paper provides information on the marketing of nonprofit organizations, with a focus on libraries. It is through harnessing the marketing potential that the library can reaffirm its role in the community. Thesis contains a survey which explores the visibility of the services and activities currently being undertaken by the library. At the end, there will be a discussion regarding the results of the survey.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:748018
Study programmeTitle: Information Sciences; specializations in: Library Science
Course: Library Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) icon
Created on2020-07-08 06:16:19