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master's thesis
Frazeološke igre u hrvatskim i poljskim reklamama
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. urn:nbn:hr:131:005620
Koljnrekaj, Petra
University of Zagreb
Faculty of Humanities and Social Sciences
Department of West Slavic languages and literatures

Institutional repository: ODRAZ

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Koljnrekaj, P. (2020). Frazeološke igre u hrvatskim i poljskim reklamama (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:005620

Koljnrekaj, Petra. "Frazeološke igre u hrvatskim i poljskim reklamama." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:005620

Koljnrekaj, Petra. "Frazeološke igre u hrvatskim i poljskim reklamama." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:005620

Koljnrekaj, P. (2020). 'Frazeološke igre u hrvatskim i poljskim reklamama', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:131:005620

Koljnrekaj P. Frazeološke igre u hrvatskim i poljskim reklamama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2020 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:131:005620

P. Koljnrekaj, "Frazeološke igre u hrvatskim i poljskim reklamama", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:131:005620

Metadata
TitleFrazeološke igre u hrvatskim i poljskim reklamama
Title (polish)Gry frazeologiczne w chorwackich i polskich reklamach
AuthorPetra Koljnrekaj
MentorNeda Pintarić (mentor)
Committee memberIvana Vidović Bolt (predsjednik povjerenstva)
Committee memberMiroslav Hrdlička (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of West Slavic languages and literatures)
Zagreb
Defense date and country2020-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Slavic Studies
Abstract
U ovome radu analiziraju se frazemi i frazeološke igre u hrvatskim i poljskim reklamama. Reklame su predmet lingvističkih istraživanja, a njima se bave i različite izvanjezične discipline poput psihologije, ekonomije (posebice područje marketinga) ili sociologije. Cilj je ovoga diplomskog rada usporediti poljske i hrvatske reklame, način na koji se u njima upotrebljavaju frazemi i opisati ulogu frazeoloških igara u istim. Potrebno je naglasiti da je rad napisan kao svojevrstan uvid u svijet reklama te koji može pomoći pri razumijevanju povezanosti marketinških strategija i jezika u izradi reklama. U teorijskom su dijelu rada opisani povijest i razvoj svjetske frazeologije, uključujući poljsku i hrvatsku. Slijedi kratak opis frazema, temeljne frazeološke jedinice, a nakon toga i pregled najvažnijih značajki reklama te uloga frazema u istim.
Abstract (polish)
Praca analizuje frazeologizmy oraz gry frazeologiczne w polskich i chorwackich reklamach. Reklamy są przedmiotem badania lingwistycznych, ale nimi zajmują się również dyscypliny niejęzykowe jak np. psychologia, ekonomii (zwłaszcza marketing) albo socjologii. Celem tej pracy magisterskiej jest porównanie polskich i chorwackich reklam jak i sposobu stosowania frazeologizmów oraz opisanie roli gier frazeologicznych w nimi. Warto zaznaczyć, że pracę napisano w sposób wglądu w świat reklam przydatnego w rozumieniu związku strategii marketingowych i języka w produkcji reklam. W teoretycznej części są opisane historia i rozwój frazeologii z akcentem na polską i chorwacką frazeologię. Następnie są opisane frazeologizmy, podstawowe jednostki frazeologiczne a potem i najważniejsze cechy reklam oraz rola frazeologizmów w nimi.
Keywords
Keywords (polish)
Languagecroatian
URN:NBNurn:nbn:hr:131:005620
Study programmeTitle: Polish Language and Literature (double major); specializations in: Linguistics, Culture
Course: Linguistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra polonistike (magistar/magistra polonistike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-09 15:36:47