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master's thesis
Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. urn:nbn:hr:131:219285
Baranček, Danijela
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Baranček, D. (2020). Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:219285

Baranček, Danijela. "Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:219285

Baranček, Danijela. "Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:219285

Baranček, D. (2020). 'Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 06 January 2025, https://urn.nsk.hr/urn:nbn:hr:131:219285

Baranček D. Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2020 [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:131:219285

D. Baranček, "Marketing u nakladništvu – s posebnim osvrtom na hrvatske prilike", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:131:219285

Metadata
TitleMarketing u nakladništvu – s posebnim osvrtom na hrvatske prilike
Title (english)Publishing marketing - with special reference to Croatian opportunities
AuthorDanijela Baranček
MentorDaniela Živković (mentor)
Committee memberRadovan Vrana (predsjednik povjerenstva)
Committee memberDaniela Živković (član povjerenstva)
Committee memberMarko Pavlovski (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Library Science
Abstract
Budući da je marketing jedan od najbitnijih poslovnih procesa u suvremenom svijetu važno je kvalitetno ga implementirati u krugove knjižnog izdavaštva. To je do sada već učinjeno na mnoge načine. Rad će biti usmjeren na nakladništvo kao industriju, marketing te marketing u nakladništvu u Hrvatskoj. Cilj rada je istražiti značaj marketinga u nakladničkoj industriji te dobiti uvid u marketinške napore hrvatskih nakladnika. Za primjer će biti analizirani neki od hrvatskih nakladnika u aspektu internetskog marketinga. Osim toga provest će se anketa usmjerena na nakladnike gdje će se pokušati dobiti uvid u njihov stav o važnosti marketinga.
Abstract (english)
As marketing is one of the most important business processes in the modern world, it is important to implement it well in the circles of book publishing. This has already been done in many ways. This thesis will be focused on publishing as an industry, marketing and marketing in publishing in Croatia. The aim of this paper is to investigate the importance of marketing in the publishing industry and gain insight into the marketing efforts of Croatian publishers. For research purposes there will be analyzed some of the Croatian publishers in the aspect of internet marketing. In addition, a survey will be conducted and aimed at publishers with the intention of gaining insight into their views on the importance of marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:219285
Study programmeTitle: Information Sciences (double major); specializations in: Archivistics Study, Library Science
Course: Library Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar / magistra bibliotekarstva (magistar / magistra bibliotekarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-28 09:48:17