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master's thesis
Utjecaj web analitike na povećanje vidljivosti
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. urn:nbn:hr:131:226228
Krtalić, Anita
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Krtalić, A. (2020). Utjecaj web analitike na povećanje vidljivosti (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:226228

Krtalić, Anita. "Utjecaj web analitike na povećanje vidljivosti." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:226228

Krtalić, Anita. "Utjecaj web analitike na povećanje vidljivosti." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:131:226228

Krtalić, A. (2020). 'Utjecaj web analitike na povećanje vidljivosti', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:131:226228

Krtalić A. Utjecaj web analitike na povećanje vidljivosti [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2020 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:131:226228

A. Krtalić, "Utjecaj web analitike na povećanje vidljivosti", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:131:226228

Metadata
TitleUtjecaj web analitike na povećanje vidljivosti
Title (english)The impact of web analytics on increasing visibility
AuthorAnita Krtalić
MentorSanja Seljan (mentor)
Committee memberIvan Dunđer (predsjednik povjerenstva)
Committee memberVjera Lopina (član povjerenstva)
Committee memberSanja Seljan (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2020-10-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Cilj diplomskoga rada je pobliže objasniti neke od tehnika optimizacije za tražilice i provesti analizu podataka iz tog gledišta na odabranom web mjestu u svrhu povećanja vidljivosti i boljeg rangiranja. Rad se sastoji od teorijskog i praktičnog dijela. U teorijskom dijelu približava se važnost vidljivosti web mjesta i stranica unutar istoga, povijesti pretraživača, tehnika optimizacije web mjesta za pretraživače, slijedi praktični dio. U praktičnom dijelu provela bi se analiza web mjesta iz odabrane domene. Analizom web mjesta preko online analitičkih alata stekao bi se uvid u učestale greške na koje se može utjecati i mijenjati ih preko SEO tehnika kako bi se utjecalo na povećanje vidljivosti na pretraživačima, te objasnilo kako utjecati na mijenjanje rezultata iz analitike.
Abstract (english)
The aim of the thesis is to explain in more detail some of the optimization techniques for search engines and to analyze the data from this point of view on the selected website in order to increase visibility and better ranking. The paper consists of a theoretical and a practical part. In the theoretical part we approach the importance of website visibility, search engine history, website optimization techniques for search engines, the practical part follows. In the practical part, an analysis of the website from the selected domain would be performed. Analyzing the website through online analytics tools would provide insight into common mistakes that is possible to influence and change them through SEO techniques to increase search engine visibility and explain how to influence the change from analytics results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:226228
Study programmeTitle: Information Sciences; specializations in: Computer Science (Teaching, Research), Informatology, Information Sciences (teaching), Information Sciences (research)
Course: Computer Science (Teaching, Research)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informacijskih znanosti (magistar/magistra informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-29 07:38:56