prikaz prve stranice dokumenta Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer
  Download
PDF 423.56 KB
master's thesis
Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. urn:nbn:hr:131:753414
Šegina, Viktorija
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Šegina, V. (2019). Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:753414

Šegina, Viktorija. "Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:753414

Šegina, Viktorija. "Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:753414

Šegina, V. (2019). 'Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 20 May 2024, https://urn.nsk.hr/urn:nbn:hr:131:753414

Šegina V. Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2019 [cited 2024 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:131:753414

V. Šegina, "Analiza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:131:753414

Metadata
TitleAnaliza hrvatskih knjižnica na Facebooku pomoću alata Likealyzer
Title (english)Analysis of Croatian libraries on Facebook using the Likealyzer tool
AuthorViktorija Šegina
MentorIvana Hebrang Grgić (mentor)
Committee memberTomislav Ivanjko (predsjednik povjerenstva)
Committee memberMarko Pavlovski (član povjerenstva)
Committee memberIvana Hebrang Grgić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Library Science
Abstract
Tema ovog diplomskog rada je analiza hrvatskih županijskih matičnih knjižnica na Facebooku pomoću alata LikeAlyzer. Rad je podijeljen na dva dijela. Prvi dio temelji se na stručnoj literaturi o istraživanjima na tu temu. Početak rada osvrnuo se na provođenje marketinga u neprofitnim organizacijama, s naglaskom na knjižnice, a zatim je prikazana prednost prisutstva knjižnica na Facebooku. Kako bi se knjižnicu moglo uspješno predstavljati na društvenim mrežama, potreban je „Facebook knjižničar“ koji se pridržava svih načela i pravila za održavanje Facebook stranice. Stoga su u radu navedene nove uloge i dužnosti knjižničara u virtualnom svijetu društvenih mreža, s kakvima se sve teškoćama suočava te savjeti kako ih izbjeći. Drugi dio rada je istraživački i temelji se na analizi županijskih knjižnica na Facebooku pomoću alata LikeAlyzer. Facebook stranice knjižnice su analizirane po kategorijama koje alat smatra da trebaju biti na visokoj razini kako bi knjižnice bile uspješno predstavljene javnosti te postigle zavidnu razinu komunikacije s korisnicima.
Abstract (english)
The theme of this diploma thesis is the presence of Croatian central county libraries on Facebook is analysed using LikeAlyzer. The paper is divided into two sections. The first section is based on literature on previous research about this topic. The beginning of the paper discusses marketing in nonprofit organisations with emphasis on libraries. Then, the paper lists the advantages of libraries having a presence on Facebook. In order for the library to be presented on social media in an adequate way, it is important to have a “Facebook librarian” who will adhere to all principles and rules of maintaining a Facebook page. Therefore, this paper lists new roles and duties a librarian has in the virtual world of social networks. It also discusses what kind of difficulties a librarian may face as well as provides advice on how to avoid them. The second part of the paper presents original research based on an analysis of county libraries on Facebook using LikeAlyzer. Facebook pages of these libraries are analysed according to categories LikeAlyzer labels as important for a successful presentation of the library to the public and a high level of communication with its users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:753414
Study programmeTitle: Information Sciences; specializations in: Library Science
Course: Library Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-03 12:12:16