The author is following the assumption of the interconnectedness of society and alcohol consumption. Alcohol consumption in this paper is approached from a sociological point of view, determining and analyzing the ways in which this connection is manifested in the phenomena of social inclusion and exclusion of an individual or group of individuals. This connection was researched in the socio-cultural context of Krapinsko-zagorska County, and was defined with three basic goals: To identify the meaning and experiences of alcohol consumption as a socio-cultural dimension in Krapinsko-zagorska County; Determine what importance individuals attach to alcohol consumption in determining inclusion and exclusion in society; Analyze whether there is a link between alcohol consumption and social inclusion or exclusion with respect to certain sociocultural and socio-economic characteristics of respondents. The first two goals were answered on the basis of a qualitative methodology, providing by it a definition of meaning as well as situational dimensions of alcohol consumption regarding social inclusion and exclusion. In this phase, 15 indepth interviews were conducted with a phenomenological approach. The third mentioned goal is answered by the method of a survey questionnaire which is constructed in reflection with the findings of the qualitative phase. The sample of the quantitative phase included 600 respondents from Krapinsko-zagorska County by gender and age quotas. The combination of qualitative and quantitative methodology led to the conclusion that social inclusion and exclusion of alcohol consumption are manifested in the dimensions of sociability and (practical) solidarity. People who consume alcohol to a greater extent are more involved in social activities. Likewise, people who consume alcohol more often, are more likely to help people in their community. But the meaning of alcohol consumption for social inclusion and exclusion depends on the situation. It is up to the individual to use the culturally acquired knowledge and determine for himself when alcohol consumption is desirable (and in what quantities). People who deviate from cultural patterns of consumption are subjected to a certain ways of exclusion from the situation - in the form of teasing or through ritualistic incompatibility (whether it is those who in certain situations do not consume alcohol at all, or those who consume alcohol in excessive quantities for a given situation). Moreover, the social signifficant of the alcohol consumption can be seen in the matter of the gender and age differences. Men tends to drink more frequently and quantitatively more then women. It is also for men that social exclusion and inclusion is more evident in respect to sociability and solidarity than it is a case for woman. In the average the agreement with the statment that alcohol consumption is important for their social life is higher in the men part of the sample. This is also the case with the younger population. Social inclusion and exclusion on the basis of alcohol consumption is more evident in the younger population. However this inclusion and exclusion, as it was mentioned earlier works regarding the sociability and partially for solidarity (practical solidarity). Trust has not been connected with the alcohol consumption. All of the mentioned results regarding the inclusion and exclusion of alcohol consumption in Krapinsko-zagorska County has been connected with the cultural sphere of everyday life. It has been conlcuded throughout the research, that the economic predictors has not been correlated with the habits of alcohol consumption. According to that, the values of the individuals has been questioned regarding that consumption. The factor analysis have produced 3 variables that indicate a degree of certaint values: degree of individualistic values, degree of traditional (communitarian) values and degree of tradition (autoritarian) values. According to the analysis of these factors with the habits of alcohol consumption 3 ideal types of cultural approach to alcohol consumption of individual has been presented in the paper. These types are utilitaristic drinker (with individualistic values expressed), communitarian non-drinker (with traditional – communitarian values expressed) and influental drinker (with autoritarian values expressed).