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undergraduate thesis
Vizualni identitet i prijenos informacija
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. urn:nbn:hr:131:653174
Orlić Babić, Sven
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

Cite this document

Orlić Babić, S. (2019). Vizualni identitet i prijenos informacija (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:653174

Orlić Babić, Sven. "Vizualni identitet i prijenos informacija." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:653174

Orlić Babić, Sven. "Vizualni identitet i prijenos informacija." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:653174

Orlić Babić, S. (2019). 'Vizualni identitet i prijenos informacija', Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:131:653174

Orlić Babić S. Vizualni identitet i prijenos informacija [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2019 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:131:653174

S. Orlić Babić, "Vizualni identitet i prijenos informacija", Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:131:653174

Metadata
TitleVizualni identitet i prijenos informacija
Title (english)Visual identity and information transfer
AuthorSven Orlić Babić
MentorSanja Seljan (mentor)
Committee memberHrvoje Stančić (predsjednik povjerenstva)
Committee memberVedran Juričić (član povjerenstva)
Committee memberSanja Seljan (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U radu se obrađuje uloga vizualnog identiteta u procesu prijenosa informacija putem medija. Sadržaj rada obuhvaća analizu uloge vizualnog identiteta u komunikaciji s promatračima i potrošačima. Posebno su obrađeni sastavni elementi vizualnog identiteta - logo, boja i tipografija. Kroz primjere, pokazuje se utjecaj kvalitetnog dizajna, ali i zastarjelog dizajna, utjecaj boje na percepciju i na tisak te utjecaj tipografije na sveopći dojam vizualnog identiteta. U projektnom radu izrađen je logo Odsjeka za informacijske i komunikacijske znanosti sastavljen od navedenih elemenata koji se korist za izradu dizajna vizualnog identiteta za Odsjek za informacijske i komunikacijske znanosti. Logo je integriran u predloške posjetnice, memoranduma i koverte tako da sastavni elementi prenose informacije o Odsjeku u cjelini.
Abstract (english)
This thesis deals with the process of transferring information through visual identity media. The content of the work encompasses the visual identity and its role in communicating with observers and consumers, the analysis of elements of visual identity, which include logo, color, and typography as three basic components. Through examples, the influence of highquality design, but also obsolete design, the influence of color on perception and printing, and the influence of typography on the overall impression of visual identity are shown. In the end, these elements are used for the visual identity design that would belong to the Department of Information and Communication Science, and the way in which these elements transmit information about the department when they are merged is considered.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:653174
Study programmeTitle: Information Sciences
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-04 13:54:44