prikaz prve stranice dokumenta Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima
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master's thesis
Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2021. urn:nbn:hr:131:584250
Sršan, Lea
University of Zagreb
Faculty of Humanities and Social Sciences
Department of History
University of Zagreb
Faculty of Science
Department of Geography

Institutional repository: ODRAZ

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Sršan, L. (2021). Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; Zagreb: University of Zagreb, Faculty of Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:584250

Sršan, Lea. "Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences; University of Zagreb, Faculty of Science, 2021. https://urn.nsk.hr/urn:nbn:hr:131:584250

Sršan, Lea. "Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences; University of Zagreb, Faculty of Science, 2021. https://urn.nsk.hr/urn:nbn:hr:131:584250

Sršan, L. (2021). 'Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences; University of Zagreb, Faculty of Science, accessed 24 August 2024, https://urn.nsk.hr/urn:nbn:hr:131:584250

Sršan L. Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; Zagreb: University of Zagreb, Faculty of Science; 2021 [cited 2024 August 24] Available at: https://urn.nsk.hr/urn:nbn:hr:131:584250

L. Sršan, "Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb; University of Zagreb, Faculty of Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:131:584250

Metadata
TitlePrezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima
Title (english)Presentation of intangible cultural heritage of Međimurje in touristic communication channels
AuthorLea Sršan
MentorVuk Tvrtko Opačić (mentor)
Committee memberZoran Curić (predsjednik povjerenstva)
Committee memberRužica Vuk (član povjerenstva)
Committee memberVuk Tvrtko Opačić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of History)
Zagreb
GranterUniversity of Zagreb
Faculty of Science
(Department of Geography)
Zagreb
Defense date and country2021-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY AREAS OF KNOWLEDGE
Geography
Social Geography
Abstract
Adekvatna prezentacija nematerijalne kulturne baštine u turističkim komunikacijskim kanalima omogućava njenu valorizaciju čime postaje važan čimbenik ekonomske transformacije destinacije. Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima nerijetko je, u odnosu na manifestacije i materijalnu kulturnu baštinu, zanemarena. U radu je analizirana zastupljenost nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima s ciljem njene bolje promidžbe. Za potrebe rada provedena je analiza promotivnih materijala te intervjuiranje voditelja turističkih ureda Međimurja.
Abstract (english)
Adequate presentation of intangible cultural heritage in tourist communication channels enables its valorization, which becomes an important factor in the economic transformation of the destination. Compared to the manifestations and the tangible cultural heritage, the presentation of the intangible cultural heritage of Međimurje is often neglected in touristic communication channels. The paper analyses the representation of the intangible cultural heritage of Međimurje in touristic communication channels with the aim of its better promotion. For the purpose of this paper, an analysis of promotional materials and an interview with the directors of the of tourist offices in Međimurje was conducted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:584250
Study programmeTitle: History and Geography (Integrated BSc and Masters studies); specializations in: Teaching
Course: Teaching
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: Magistar/magistra (Magistar/magistra)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-14 05:50:53