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undergraduate thesis
Narodne knjižnice Krapinsko-zagorske županije na Facebooku
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2021. urn:nbn:hr:131:516088
Pondeljak, Sara
University of Zagreb
Faculty of Humanities and Social Sciences
Department of information and Communication sciences

Institutional repository: ODRAZ

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Pondeljak, S. (2021). Narodne knjižnice Krapinsko-zagorske županije na Facebooku (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:516088

Pondeljak, Sara. "Narodne knjižnice Krapinsko-zagorske županije na Facebooku." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:131:516088

Pondeljak, Sara. "Narodne knjižnice Krapinsko-zagorske županije na Facebooku." Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:131:516088

Pondeljak, S. (2021). 'Narodne knjižnice Krapinsko-zagorske županije na Facebooku', Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:131:516088

Pondeljak S. Narodne knjižnice Krapinsko-zagorske županije na Facebooku [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2021 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:131:516088

S. Pondeljak, "Narodne knjižnice Krapinsko-zagorske županije na Facebooku", Undergraduate thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:131:516088

Metadata
TitleNarodne knjižnice Krapinsko-zagorske županije na Facebooku
Title (english)Public libraries of Krapina-Zagorje county on Facebook
AuthorSara Pondeljak
MentorIvana Hebrang Grgić (mentor)
Committee memberTomislav Ivanjko (predsjednik povjerenstva)
Committee memberAna Barbarić (član povjerenstva)
Committee memberIvana Hebrang Grgić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of information and Communication sciences)
Zagreb
Defense date and country2021-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U Krapinsko-zagorskoj županiji nalazi se dvanaest narodnih knjižnica, a od toga njih deset koristi društvenu mrežu Facebook za promociju svojih sadržaja i usluga. Korištenje društvenih mreža posljednjih godina postalo je iznimno važno za približavanje knjižnice i njenih aktivnosti korisnicima. Stoga će se u radu analizirati koje to sadržaje spomenutih deset knjižnica dijeli i objavljuje na svojim Facebook stranicama i to u tri glavne skupine: objave, fotografije i događanja i koliko često objavljuju, odnosno koliko su aktivne. U radu će također analizirati odgovor i angažman korisnika na objavljene sadržaje i to u obliku reakcija, komentara i dijeljenja te profil uređivača stranice, odnosno njihova dob, obrazovanje i funkcija u knjižnici.
Abstract (english)
There are twelve public libraries in Krapina-Zagorje county and ten of them use the social networking site Facebook to promote their content and services. The use of social networking sites has become important in recent years since they bring libraries and their activities closer to the libraries' users. Thus, the aim of this paper is to analyze the content that is shared and published on the ten mentiones libraries' Facebook pages. Three main groups of content are in focus: statuses, photos and events. Moreover, it will be explored how active the libraries are on Facebook, i.e. how often they publish content on their pages. The paper will also analyze the overall activity of users when interacting with the content posted by the libraries. Furthermore, the focus will be on user responses and user activity in the form of reactions, comments and shares, as well as the background of the page managers: specifically their age, education and function in the library.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:516088
Study programmeTitle: Information Sciences
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-13 11:09:49