Media allow public discussion about common good, interceding various informations, ideas, opinions, world views and political options. They play number of roles, such as being the „watchdog“ of democracy, shaping the public opinion and evoking the critical public audience. Media are a platform where the relationships of power are being developed, amplified and weakened between individuals, groups and institutions in a society. (Car, 2016: 187). According to Barendt (2005) freedom of speech is one of the civil and human which constitute the first generation of human rights. Freedom of speech and getting unbiased information is considered to be an individual right, and accordind to Kuharić (2012: 6), is achieved through the pluralism of media. (Car, 2016: 190). It is important to emphasise that freedom of speech in media doesn't exist as an absolute right. That is why journalist ethics exists, which descibes the limits of freedom of expression, that is, respecting the rights and reputations of others. Ofcourse, there are different violations of journalist ethics, and one of them is a hate speech. (Car, 2016: 194) Ideologies have an important social functions, and they serve groups and individuals, organize and guide their goals, social practices and their whole everyday social life. In order to organize ideological practices, we need ideological institutions, such as mass media. In reproduction of ideologies discourse has a special status. Main characteristics of every political (and ideological) discourse, according to Van Dijk (1997b, 34), is a polarization on „us“ and „them“, that is positive self-evaluation and negative presentation of others. (Popović, Šipić, 2013: 208). The goal of this paper, using the critical discourse analysis, is to explore the ways of nomination and predication of public activity of director Oliver Frljić, and study them in a wider context of We/They opposition. According to Reisigl and Wodak (2009: 88), language is a basic asset for exercising and maintaining of power. Considering this, the role and positions of media is important, because they have power of shaping the attitudies and opinions of public (ways of using the language), thereby contributing to positive or negative evaluation of different actors of a discourse. (Bezić i Petrović, 2019: 84). Our focus will be on the single specific negative event (protest against Frljić's performance 'Naše nasilje i vaše nasilje'), which generated some negative reactions and critics from parts of public, and which has been reported about by some of the Croatian news portals.