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master's thesis
Ads We Live by
The Use of Metaphors in Food Advertisements
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2021. urn:nbn:hr:131:950138
Torić, Anamarija
University of Zagreb
Faculty of Humanities and Social Sciences
Department of English language and literature

Institutional repository: ODRAZ

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Torić, A. (2021). Ads We Live by : The Use of Metaphors in Food Advertisements (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:950138

Torić, Anamarija. "Ads We Live by : The Use of Metaphors in Food Advertisements." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:131:950138

Torić, Anamarija. "Ads We Live by : The Use of Metaphors in Food Advertisements." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:131:950138

Torić, A. (2021). 'Ads We Live by : The Use of Metaphors in Food Advertisements', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 07 July 2024, https://urn.nsk.hr/urn:nbn:hr:131:950138

Torić A. Ads We Live by : The Use of Metaphors in Food Advertisements [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2021 [cited 2024 July 07] Available at: https://urn.nsk.hr/urn:nbn:hr:131:950138

A. Torić, "Ads We Live by : The Use of Metaphors in Food Advertisements", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:131:950138

Metadata
TitleAds We Live by : The Use of Metaphors in Food Advertisements
AuthorAnamarija Torić
MentorMarina Grubišić (mentor)
Committee memberAnđel Starčević (predsjednik povjerenstva)
Committee memberIrena Zovko Dinković (član povjerenstva)
Committee memberMarina Grubišić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of English language and literature)
Zagreb
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
Metaphors play a big role in the way in which we interpret the world around us, considering the fact that our way of thinking is metaphorical in nature. Metaphors can be found in all areas of human activity, including advertising, which has relied on the use of metaphors as a tried-and-true method to entice their customers’ minds and, of course, achieve more positive marketing results. Advertisements can be analysed from the point of view of cognitive linguistics and the way in which text interacts with the visual elements, such as pictorial and multimodal metaphors. This paper’s goal is to provide a theoretical framework for the analysis of metaphors in advertising, and then, choosing one of the product types, apply them and identify the prevalent patterns.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:131:950138
Study programmeTitle: English Language and Literature (double major); specializations in: Linguistics, Literature and Culture, Translation
Course: Linguistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-05 10:34:47