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master's thesis
Internetsko oglašavanje i utjecaj na privatnost korisnika
Zagreb: University of Zagreb, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. urn:nbn:hr:131:454346
Radaić, Ivan
University of Zagreb
Faculty of Humanities and Social Sciences

Institutional repository: ODRAZ

Cite this document

Radaić, I. (2019). Internetsko oglašavanje i utjecaj na privatnost korisnika (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:454346

Radaić, Ivan. "Internetsko oglašavanje i utjecaj na privatnost korisnika." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:454346

Radaić, Ivan. "Internetsko oglašavanje i utjecaj na privatnost korisnika." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:131:454346

Radaić, I. (2019). 'Internetsko oglašavanje i utjecaj na privatnost korisnika', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:131:454346

Radaić I. Internetsko oglašavanje i utjecaj na privatnost korisnika [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2019 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:131:454346

I. Radaić, "Internetsko oglašavanje i utjecaj na privatnost korisnika", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:131:454346

Metadata
TitleInternetsko oglašavanje i utjecaj na privatnost korisnika
Title (english)Internet advertising and effect on user privacy
AuthorIvan Radaić
MentorVjera Lopina (mentor)
Committee memberKristina Kocijan (predsjednik povjerenstva)
Committee memberSanja Kišiček (član povjerenstva)
Committee memberVjera Lopina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
Zagreb
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Rad se temelji na konceptima Internetskog oglašavanja i digitalnog marketinga. Objašnjene su temeljna načela marketinga, digitalnog marketinga i procesa digitalne transformacije koji su teoretska baza za Internetsko oglašavanje. Opisani su ključni dijelovi i tehnologije digitalne transformacije. Internetskom oglašavanju, kao centralnom pojmu rada, objašnjene su prednosti u odnosu na tradicionalno oglašavanje, promjene u komunikaciji između oglašivača i korisnika i navedene su vrste oglasa. Tranzicijom oglašavanja na Internet i digitalne kanale informacije o korisnicima postaju dostupnije i privatnost korisnika postaje ugrožena. U radu je opisana privatnost kod Internetskog oglašavanja i usmjereno oglašavanje, zakonska regulativa Europske Unije te su navedeni primjeri loših praksi i afera vezanih uz privatnost korisnika i Internetsko oglašavanje.
Abstract (english)
This thesis is based on the concepts of Internet advertising and digital marketing. The basic principles of marketing, digital marketing and digital transformation processes are explained, which are theoretical basis for Internet advertising. Key components and technologies of digital transformation are described as well. As a central concept of the thesis, Internet advertising advantages over traditional advertising are explained; changes in communication between advertisers and users, and the types of ads are listed. With the transition of advertising to the Internet and digital channels, user information becomes more accessible and user privacy becomes compromised. The thesis describes Internet advertising privacy and targeted advertising, EU legislation, and provides examples of bad practices and scams related to user privacy and Internet advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:454346
Study programmeTitle: Information Sciences; specializations in: Computer Science (Teaching, Research), Informatology
Course: Computer Science (Teaching, Research)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informacijskih znanosti (magistar/magistra informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-22 10:40:47