The paper presents a review of the articles of Tomo Maretić published in the rubric entitled "Filologičko iverje" in the "Vienac" magazine in 1883, 1884 and 1886. These articles are considered to be the first normative written language advice in the history of Croatian linguistics but have not been sufficiently analyzed so far. The first article of "Filologičko iverje" was published on December 1st, 1883 (XV year, number 48, page 788), and the last one on December 18th, 1886 (XVIII year, number 51, pages 818–819). After the introduction, as a theoretical framework, the second chapter of the paper presents the situation in the language of the 19th century within philological schools and their representatives, as well as their views on the concept of Croatian literary language and spelling before the appearance of vukovci (Vuk Karadzic’s followers). The third part of the paper presents the historical view on purism in Croatian linguistics and the advisory activity of Croatian vukovci, in order to give insight into Maretić's language advice. The fourth chapter tells us about Maretić's life and his linguistic and philological work. Maretić's language advice is presented in the central part of the paper (fifth chapter). The advice is divided into language levels – spelling, phonological, morphological, constituent, syntactic and lexical. They are compared to the contemporary language norm thus showing the destiny of some of Maretić's advice. This chapter also presents the reaction of Broz to Maretić's articles, who was also Croatian vucovac, critically commented on some of Maretić's articles and supplemented them in his works "Filologijske sitnice" in "Hrvatski učitelj" (1886). The conclusion of the paper determines based on analysis the measure of general acceptance of Maretić's normative recommendations in the contemporary standard of Croatian standard language and attempts to determine the cause of that.