The philosophy of fashion is still an under-researched area of philosophy. Philosophers have not usually considered fashion worthy of their interest. Fashion has mostly been studied from a sociological perspective, so that first more serious analyses of fashion can be found in the works of sociologists Georg Simmel and Thorstein Veblen. The reason why philosophers have neglected fashion lies in its wide identification with clothing, i.e. external, material objects. Unless the focus shifts away from external objects, we cannot grasp the two fundamental components of fashion – novelty and change. By breaking it up into a concept and a phenomenon, we can understand fashion as a comprehensive social mechanism that manifests itself not only in clothing, but also in art, design, architecture, entertainment and everyday life. Fashion is a remarkably modern phenomenon; it is related to the emergence of modernity as a period that marks a break from tradition and customs. Fashion was born in the West with the rise of industrial capitalism, after which it has unstoppably expanded and spread throughout the world. Today we are immersed in fashion; it has seeped into all pores of society, and captured everything into its logic of rapid change and constant quest for novelty. Development of fashion has run hand in hand with the development of an individual’s identity. Nowadays, when body is free(d) from all shackles of nature, society and culture, anyone can take their part in this “empire of the ephemeral”, as Gilles Lipovetsky puts it, and create their own lifestyle and personality. From the perspective of postmodern theory of fashion (Gilles Lipovetsky, Jean Baudrillard), and the concepts of anti-fashion and deconstruction of fashion, we shall explore if there is the end to, or the death of fashion, what is its fate in the era of all-consuming technosphere, and whether it will destroy itself or continue to exist forever as an invisible driving force.