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master's thesis
Kulturnoantropološka istraživanja u poslovnom okruženju
Kulturnoantropološka istraživanja u poslovnom okruženju
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2023. urn:nbn:hr:131:713242
Ražnatović, Gorana
University of Zagreb
Faculty of Humanities and Social Sciences
Department of Ethnology and Cultural Anthropology

Institutional repository: ODRAZ

Cite this document

Ražnatović, G. (2023). Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:713242

Ražnatović, Gorana. "Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:131:713242

Ražnatović, Gorana. "Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:131:713242

Ražnatović, G. (2023). 'Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:131:713242

Ražnatović G. Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2023 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:131:713242

G. Ražnatović, "Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:131:713242

Metadata
TitleKulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju
Title (english)Qualitative research in a business environment : Qualitative research in a business environment
AuthorGorana Ražnatović
MentorJelena Marković (mentor)
MentorSanja Potkonjak (mentor)
Committee memberMarijana Belaj (predsjednik povjerenstva)
Committee memberSanja Potkonjak (član povjerenstva)
Committee memberJelena Marković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of Ethnology and Cultural Anthropology)
Zagreb
Defense date and country2023-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Ethnology
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Anthropology
Abstract
Kulturnoantropološka istraživanja, disciplina koja je tradicionalno povezana s akademskom zajednicom, pronašla je brojne primjene izvan akademske sfere. Tvrtke u nizu industrija prepoznale su vrijednost etnografskih metoda kako bi bolje razumjele svoje kupce, korisnike te društvene i kulturne implikacije svojih proizvoda i tehnologija. Kao takva, kulturnoantropološka istraživanja su postala važan alat za tvrtke koje žele steći konkurentsku prednost u sve složenijem svijetu. Ovaj rad kroz dvije studije slučaja i kroz kazivanje dizajnerice korisničkog sučelja prikazuje primjenu kulturnoantropoloških metoda istraživanja u različitim poslovnim okruženjima. Kroz navedene primjere analiziram odnos radova nastalih u akademskim okvirima i onih nastalih sa svrhom praktične primjene dobivenih rezultata. Primarno istraživanje ovog rada se bavi uvođenjem onboarding procesa u tvrtku u kojoj sam zaposlena na poziciji koordinatorice treninga. Kako bih optimizirala proces koristila sam kvalitative metode istraživanja te mi je bio cilj približiti iskustvo praktične primjene rezultata dobivenih istraživanjem.
Abstract (english)
Cultural anthropological research, a discipline traditionally associated with the academic community, has found numerous applications outside the academic sphere. Companies in a range of industries have recognized the value of ethnographic methods to better understand their customers, users, and the social and cultural implications of their products and technologies. As such, cultural anthropological research has become an important tool for companies seeking to gain a competitive advantage in an increasingly complex world. This thesis shows the application of cultural anthropological research methods in different business environments through two case studies and through the narration of a user interface designer. Through the mentioned examples, I analyze the relationship between works created in academic frameworks and those created with the purpose of practical application of the obtained results. The primary research of this paper deals with the introduction of the onboarding process in the company where I am employed as a training coordinator. In order to optimize the process, I used qualitative research methods, and my goal was to introduce the experience of practical application of the results obtained from the research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:713242
Study programmeTitle: Ethnology and Cultural Anthropology (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra etnologije i kulturne antropologije (magistar/magistra etnologije i kulturne antropologije)
Study programmeTitle: Anthropology (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra antropologije (magistar/magistra antropologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-02 22:41:26