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master's thesis
Antropologija u razvoju poslovanja
Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences, 2023. urn:nbn:hr:131:628124
Jelić, Šima
University of Zagreb
Faculty of Humanities and Social Sciences
Department of Ethnology and Cultural Anthropology

Institutional repository: ODRAZ

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Jelić, Š. (2023). Antropologija u razvoju poslovanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:131:628124

Jelić, Šima. "Antropologija u razvoju poslovanja." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:131:628124

Jelić, Šima. "Antropologija u razvoju poslovanja." Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:131:628124

Jelić, Š. (2023). 'Antropologija u razvoju poslovanja', Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:131:628124

Jelić Š. Antropologija u razvoju poslovanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Humanities and Social Sciences; 2023 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:131:628124

Š. Jelić, "Antropologija u razvoju poslovanja", Master's thesis, University of Zagreb, Faculty of Humanities and Social Sciences, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:131:628124

Metadata
TitleAntropologija u razvoju poslovanja
Title (english)Anthropology in business development
AuthorŠima Jelić
MentorMarijana Belaj (mentor)
Committee memberTihana Rubić (predsjednik povjerenstva)
Committee memberTibor Komar (član povjerenstva)
Committee memberMarijana Belaj (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Humanities and Social Sciences
(Department of Ethnology and Cultural Anthropology)
Zagreb
Defense date and country2023-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Ethnology and Anthropology
Anthropology
Abstract
Ovaj rad se temelji na proučavanju položaja antropologije u razvoju poslovanja, istražujući pristupe primijenjene antropologije ili, točnije, poslovne antropologije i organizacijske teorije. Naglašavajući važnost rukovodećih pozicija, razmišljanja o budućnosti i pozicioniranja znanosti u tom kontekstu, stvoren je antropološki okvir koji doprinosi boljem razumijevanju procesa unutar organizacije s ciljem ukazivanja na položaj primijenjene antropologije i obogaćivanja rasprave o organizacijskoj kulturi u Hrvatskoj. Istraživanje je provedeno putem tri polustrukturirana intervjua u travnju i svibnju 2023. godine na primjeru organizacije koja djeluje u IT sektoru. Rezultati su pokazali da je prilagodba i otvorenost prema inovacijama ključna za razvoj poslovanja, što uključuje i prihvaćanje antropoloških pristupa u svrhu napretka. Također, to podrazumijeva i prilagodbu antropologije stalnim promjenama i inovacijama.
Abstract (english)
This paper examines the role of anthropology in the advancement of business by exploring the concepts of applied anthropology, specifically business anthropology and organizational theory. It underscores the significance of leadership positions and future-oriented thinking, as well as the integration of science within this context. By establishing an anthropological framework, this study aims to enhance comprehension of organizational processes and shed light on the role of applied anthropology in enriching the discourse on organizational culture in Croatia. The research was conducted using three semi-structured interviews between April and May 2023, focusing on an IT sector organization as a case study. The findings revealed that adaptability and a willingness to embrace innovation are vital for business growth, necessitating the acceptance of anthropological approaches for progressive purposes. Additionally, it emphasizes the need for anthropology to adapt to ongoing changes and innovations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:131:628124
Study programmeTitle: Ethnology and Cultural Anthropology (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra etnologije i kulturne antropologije (magistar/magistra etnologije i kulturne antropologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-19 16:54:41