Contemporary museum has many layers and multiple roles. That opens up new communication approaches and strategies, among which is also creating sensational experience. The goal of this paper is to examine ways of creating sensational experience as well as its importance and contribution to quality of museum experience and fulfillment of museum roles. Creating experience enables a unique, authentic and incredible experience of the museum exhibition. It is subjective for each visitor and encourages the creation of personal meanings and conclusions. Creating experience entails the use of economic strategies and cooperation with creative industries in order to achieve interesting realization of creative ideas such as installations and simulations at exhibitions or creative products. The main basis for creating museum experience is the construction of interesting, comprehensible and authentic stories, which are complemented and evoked through a carefully and creatively designed and organized space that affects senses through various, multisensory stimuli. In doing so, it is important to make good use of design, architecture and technology in order to make the exhibition more attractive and interesting, and truly bring the story to life and engage the individual to actively participate. Different approaches to creating museum experience can provide entertainment, but also education, and with an interactive engagement of the individual, it can encourage reflection, communication and exploration of important social topics. Thus, it has the potential to fulfill the role of the museum as an educational space, but at the same time encourage, strengthen and personalize the communication between the museum and visitors and fulfill the social role of the museum and all that while offering visitors interesting, authentic and appealing content that will entertain them and attract them to return.