Reading is a fundamental activity that we associate with written text. Reading follows a person from an early age, and is closely related to learning, education development of cognitive and linguistic abilities, development of creative thinking, and can serve as a distraction and relaxation. We primarily associate the development of reading culture with libraries. They are the guardians of the written word and the rich written heritage, therefore programs related to the promotion and encouragement of reading are primarily held in public libraries. One of them is Velika Gorica City Library. It provides access to information for its users and is available to all members of its community. This graduation thesis provides an overview of the programs organized by the City Library of Velika Gorica with the aim of promoting and encouraging reading. All programs are held in the library space, designed and moderated by library employees who are graduate librarians and other moderators who have been cooperating with the library for many years. In order for the library to successfully and effectively implement programs to promote reading, good cooperation with associations and institutions that share the values and goals that the library promotes and preserves is necessary. This includes educational institutions, youth and family centers, cultural institutions, but also the media. Their involvement is of great importance for the operation of the library and providing quality services to users by offering them fresh and rich content aimed at encouraging every individual of any age to read and love the written word.