The topic of this thesis is about the promotion of children's activeness on portals intended for parents, the extent to which this activity is represented and promoted, and at what levels it is recognized. In the theoretical part of the paper, the basic settings of the child's activeness are described. The construct of the child's aactiveness is defined through pedagogical and legal discourse, and then an overview of the research that speaks about the child's activeness and the role of that activeness in different relationships and areas is provided. Also, in the theoretical part, the importance of the portal intended for parents is described. Since there is not a large number of theoretical or research papers that give a clear picture of what the construction of a child's activeness entails, and there are no studies that analyze portals intended for parents, the goal of this research is defined: to analyze to what extent portals intended for parents portray the child as an active being who changes and shapes its environment. A thematic analysis of articles published in the last four years on three Croatian portals intended for parents was also carried out. The results show that there are several levels at which the child's activeness is visible, with a special emphasis on shaping family relationships and family dynamics. At the end of the paper, the limitations of the research are stated and the implications of this research for the pedagogical context and practice are stated.