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master's thesis
Uloga društvenih mreža u virusnom marketingu
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2016. urn:nbn:hr:211:304470
Mikuljan, Martin
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Mikuljan, M. (2016). Uloga društvenih mreža u virusnom marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:304470

Mikuljan, Martin. "Uloga društvenih mreža u virusnom marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:304470

Mikuljan, Martin. "Uloga društvenih mreža u virusnom marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:304470

Mikuljan, M. (2016). 'Uloga društvenih mreža u virusnom marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:304470

Mikuljan M. Uloga društvenih mreža u virusnom marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:304470

M. Mikuljan, "Uloga društvenih mreža u virusnom marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:304470

Metadata
TitleUloga društvenih mreža u virusnom marketingu
Title (english)The role of social networks in viral marketing
AuthorMartin Mikuljan
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U današnje vrijeme kada društvene mreže postaju neizbježan oblik komunikacije kako za pojedince tako i za poduzeća, pojavljuje se novi oblik marketinga usmenom predajom. Ovaj rad fokusira se na virusni marketing kao jedan od oblika širenja informacija putem društvenih mreža. Za potrebe rada provest će se istraživanje kako bi se ustanovilo koliko poruke virusnog marketinga utječu na same korisnike društvenih mreža i stvaranje imidža poduzeća.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:304470
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:24:22